Apple's advertising slogan is "different thinking", and the invention of Macintosh computer series fully proves this concept. By making innovative products, Apple will continue to define world computer product design. Other colleagues tried to imitate the unique design of Apple products, but all ended in failure. 1998, Jobs completely revolutionized Apple's computer platform and terminated the certification license of the previous operating system. According to the analysis of computer consumer groups, based on "nothing" to "have".