Place of brand registration: Spain

English slogan: put your life

Chinese slogan: Guo Bin brings colorful life.

Brand Positioning: Value, Exquisiteness and Connotation

Core products: Guo Bin fashion bag

Product strategy: The product line covers the work, leisure, travel, sports and other needs of target consumer groups.

Color characteristics: colorful and steady, rich in variety.

Quality objective: make consumers' perception higher than expected 1%.

Price strategy: High-end brands for mid-range consumers, mainstream products within 200 yuan, and image products within 500.

Guo Bin Enterprise: Guo Bin was founded in 2007. At present, we are fully engaged in the product series with fashion bag as the core in China. Guo Bin has adopted an innovative business model and is currently committed to the research and development of bags, handbags and leather products. By innovatively combining the modern e-commerce model with the traditional retail industry, taking the modern network platform and call center as the service core, taking the advanced direct selling concept, excellent supply chain management and efficient and perfect distribution system, Guo Bin is a professional brand dedicated to luggage, clothing and related products, mainly displaying daily consumer goods through e-commerce, and gradually forming a multi-brand professional chain platform, establishing a strong brand culture and customer experience, and striving to become a leading fashion brand and consumer goods manufacturer in China and even the world.

Source of bingo name

The name of bingo (Chinese name is "Bingo") was chosen by its founder (Allen Wang), brand consulting experts and cultural figures, and finally this name was chosen. It represents success and victory, and it is quite temperament. In addition, the first instinct of the word Bingo is to be more enthusiastic, colorful and sunny. "We want to be a brand of young people, and it has a certain level." Wang hong.