Mr Manley doesn't know the source of this poster. He showed it to his wife. Both of them thought it was great and decided to post it in the bookstore. Many people want to buy this poster after seeing it, but they are all rejected by the masculine couple. As more and more people like it, the Manly couple decided to reprint it and sell it publicly.
The first batch of posters were printed in 500 copies and sold out quickly. On the eve of Christmas in 2005, a national newspaper included this poster in the Christmas gift recommendation list. The following period of time, the Manly couple ushered in a flood of orders, the phone kept ringing, and the bookstore website collapsed because of overload. All the shop assistants are busy packing, and an average of 3000 posters are sent out every week.
Mr. and Mrs. Manley thought that this poster would be the same as those perishable fashion items in the past, and people's novelty for it would soon pass. As a result, the development of things was completely unexpected. When Mr. and Mrs. Manley took to the streets, they found the application of this poster everywhere, such as T-shirts, mugs, badges and even street cartoon graffiti patterns. In a short time, this poster has become a popular culture in Europe, and has triggered a frenzy of imitation in the design field.
When Mr Manley realized that he had found a poster of "World War II" buried for many years, he felt very proud-although it was almost entirely due to his negligence, so a historical poster became an important part of contemporary culture.
The King's Speech
"KeepCalmAndCarryOn" was born in the darkest year in Europe. 1939, 1 In September, 2008, Germany launched a blitzkrieg against Poland, and the free world was in jeopardy under the fierce offensive of the Nazis. After a long ordeal, Britain and France were forced to declare war on Germany.
The film The King's Speech reproduces this process. On the day of declaring war on Germany, the stuttering king finally overcame his inner fear and delivered the most successful speech in his life: "I implore everyone to remain calm and firm and unite in the face of the test." The test is severe, and we will face a difficult day. War is not limited to the front. Only with justice can we act correctly. We sincerely pray to God here. As long as everyone has a firm belief, with the help of God, we will definitely win! "
Countless families waited in front of the radio, quietly listening to the king's voice. In the following time, Britain stubbornly resisted the great pressure of Dunkirk retreat, French fall and Nazi crazy air strikes until it finally won.
The war posters were made before the declaration of war on Germany. 1in April, 939, the British government officially began to make posters including "KeepCalmAndCarryOn". Was Arthur the then British Prime Minister? Neville? Chamberlain1June, 939, the poster design was completed. Their pictures are abstract and concise, and their language is powerful. This slogan was said in the tone of King George VI's speech at that time. In addition to the slogan, there is only a crown of the king of England, which is very visually attractive. In August, 1939, the designed poster was sent to the printing factory. As long as the war breaks out, they will stand up and carry out the mission of defending the country. There are three posters in this series, which were originally intended to be launched in turn according to the war situation.
The content of the first poster is "Your courage, your happiness and your determination will bring us victory", with a print run of 800,000 copies. It is posted on bulletin boards, building walls, railway stations, bus stops, London underground stations and shop windows.
The second poster is entitled "Freedom is at stake. Determined to defend it ",then published, with a print run of 400,000 copies.
The third poster is "KeepCalmAndCarryOn" discovered by Mr Manley by accident. Its printing volume far exceeds the sum of the first two posters, reaching 2.5 million copies. After posting, it is enough to cover every corner of Britain. There is no doubt that the British government intends to make this poster the most difficult and important task-according to the original production plan, it was prepared to be posted after the Nazi occupation of Britain, which is the worst plan made by the British government.
Poster-"Weapons on the Wall"
Winston, may 10? Churchill was appointed Prime Minister of Britain at a crucial moment.
Facts have proved that Churchill, with a tough style, accomplished the inspiring task better than the war poster. His fiery personality and meticulous planning made the Nazis feel pressure and boosted the morale of the British people. After winning the British war quickly, Britain began to fight back against the Nazis. Of course, the poster "KeepCalmAndCarryOn" also failed to fulfill its mission.
The poster with the content of "Your courage, your cheerfulness and your determination will bring victory", that is, the first poster in the same series as "KeepCalmAndCarryOn", became the most widely known poster in Britain during World War II after being posted on a large scale.
Posters have appeared in ancient Egypt. Archaeologists found many surviving ancient murals on the walls and columns of ancient Egyptian ruins, and the producers used them to warn people what would happen. With the appearance of 1796 lithography, posters have officially entered the color era, but it is World War I and World War II that really make posters develop rapidly and popularize in an all-round way.
In such an all-out war, a large amount of money and personnel are invested in the war, and the warring countries have to raise a large amount of money and recruit soldiers to maintain the war. The poster named "Weapons on the Wall" has become the best propaganda carrier in this situation.
The cultural characteristics and historical traditions of various countries are reflected in their war posters. British posters mainly emphasize that the country needs more manpower and material resources to defeat the evil Nazis; German posters emphasize the determination to fight, the heroism of soldiers and the casualties of troops; French posters often emphasize French characteristics such as individualism, keenness, enthusiasm and wisdom. American posters are best at mocking opponents with humorous design style.
KeepCalmAndCarryOn is undoubtedly a war poster with British characteristics. For a long time, the British people have always been conservative, indifferent and firm, and their feelings are not easy to show. Even if there are sad things, they are rarely shown. At the same time, he is extremely patient and will not show anxiety under any circumstances. "KeepCalmAndCarryOn" embodies the perseverance of the British spirit in just five words. This attitude has helped the British make a glorious history and helped them through the most difficult years.
The greatest inspirational poster?
1September 2, 945, World War II ended and Europe entered a period of recovery. The useless posters of "KeepCalmAndCarryOn" were destroyed in large quantities, only a few survived, and most of them were collected by the British National Archives. In addition, there are two posters scattered among the people. One was bought by the Manly couple in Bart's Bookstore by accident, and the other was held by a shop (a British shop specializing in collecting, copying and selling war posters).
When the order for the poster "KeepCalmAndCarryOn" flooded into the Bart Bookstore of Manly, the economic winter was bothering the British public, and it entered Europe in the 2 1 century, which ushered in the longest economic downturn since the establishment of the European Union. Many observers believe that this will lead to a global economic recession. In such a jittery situation, the role played by this poster is quietly changing. It is no longer a memorial poster or a war poster, but has successfully entered people's daily life and become the best sentence that causes psychological buzz. It is not inflammatory, but it shows effective comfort to the people who are depressed because of the economic downturn.
In 2009, BBC, Guardian, new york Times and other media reported this poster. The BBC report used a question-and-answer title-"The greatest inspirational poster?" The BBC reporter believes that this poster, which was born during the war, has injected new comfort and strength into the peaceful but turbulent contemporary era; The Guardian reported that the popularity of this poster reflects the plight of people in their current lives.
People began to mention this poster frequently, and it was also widely used in public welfare undertakings to encourage cancer patients and vulnerable groups. In addition to the public, many celebrities are also fans of this poster. They posted it in the office, including David, creative director of the world-famous BBDO advertising company in North America. Vanity Fair publisher DavidLubars Edward? EdwardMenicheschi and many other business leaders and media tycoons. Lubas said: "This sentence gives people a very good feeling and can make people feel calm and comforted."
In 200 1 year, the Imperial War Museum was completed in Manchester. As a symbol of British spirit, this poster was posted in Churchill's office, but interestingly, Churchill's favorite war slogan was "KeepBuggeringOn" instead of "KeepCalmAndCarryOn".
In addition, "KeepCalmAndCarryOn" is also used as a national symbol of Britain, decorating Downing Street 10, Buckingham Palace and various institutions, and it also appears in the most famous man in Britain-David? On Beckham's T-shirt.
People like this poster more and more because it is both classic and powerful. Designers pay tribute to the classics in their eyes by changing the background color, slogan and pattern of posters. "Stay calm and love the Beatles" is used to express love for the Beatles and music, and "KeepCalmAndHaveACupcake" is used in casual restaurants.
Without the background of war, KeepCalmAndCarryOn can still give people peace and strength. On the other hand, in terms of fashion trends and public aesthetic psychology, this poster just caught up with the bus of the new retro trend in the 2 1 century. Its overall style and tone, coupled with the special historical background, are undoubtedly very suitable to play one of the best spokespersons in the last century and become a popular symbol for retro lovers.
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