1978 Niu Gensheng took part in the work. I started as a bottle washer in Yili Group, and worked as a workshop director and factory director, so as to be the vice president of production and operation in Yili. Yili once wrote down his glory; Here, he won the first prize of Hohhot's contribution to revitalizing the city through science and technology, the title of special labor model in Hohhot, and the honor of being selected as "the first top ten young entrepreneurs in Hohhot". 1999, the board of directors of Yili Co., Ltd. decided to dismiss Comrade Niu Gensheng, vice president of production and operation of the company, because he was no longer suitable for this position. Niu Gensheng 1999 founded Mengniu Group. As a rising star in dairy industry, Mengniu has achieved rapid growth with excellent marketing methods. In 2002, the sales exceeded 2 1 100 million yuan, and the ranking of dairy enterprises in China jumped from116 to the fourth place. In 2003, with the excellent marketing of "Shenzhou 5 Launch", Mengniu's sales doubled again, reaching nearly 5 billion yuan. At present, Mengniu Group is preparing to go public in Hong Kong, and Niu Gensheng owns 65,438+00% shares of Mengniu, which is its largest single shareholder. Niu Gensheng has been the sales manager of Yili for a long time. Through his experience in Yili, he actually mastered the largest sales network in China. To sum up, Niu Gensheng is from Yili.