1. What does Taobao bid promotion do?
Taobao bidding promotion is a precise marketing tool.
Merchants increase the exposure and traffic of stores on the homepage of the platform in the form of paid bidding, thus improving the ranking and increasing the order volume.
Bidding promotion is charged according to the number of clicks, and the price per click is set by the merchants themselves (for example, between 0. 1 ~ 4 yuan). Merchants can set it through the merchant version (computer side).
Second, what are the advantages of Taobao's bidding promotion?
Taobao bidding promotion plays an important role in online marketing, which can help enterprises quickly increase website traffic and enhance the popularity and reputation of the website.
The advantage of bidding promotion is that it can effectively help enterprises locate target customers, and through targeted advertising, target customers can be interested in enterprises. In addition, bidding promotion can also help enterprises reduce publicity costs, because they only need to pay for effective clicks.
To do a good job in bidding promotion, we must first establish a complete keyword database. The establishment of keyword database is based on the interests of target customers. Generally speaking, the keyword database contains three parts: brand name, product name and industry terminology.
When promoting Taobao bidding, we should also pay attention to the differences in different periods. Generally speaking, users are most likely to buy goods in three time periods: 10: 00 am- 12: 00 am, 2: 00 pm-4: 00 pm, and 6: 00 pm-8: 00 pm.
Therefore, it is very necessary to raise the bidding to the top three in these three periods.