In today's society, with the rapid rise of e-commerce, more and more brands choose to fight online and offline. Among them, product differentiation has become a major feature. As a well-known brand in the field of mattresses, Mousse is no exception.
First of all, the mousse official made it clear that the mousse mattress launched in cooperation with Simba is specially customized for the e-commerce platform, which is different from the products of physical stores. This means that we can't simply compare it with the products of physical stores. Secondly, Mousse emphasizes that online and offline production lines are not synchronized. This means that there will be some differences in materials and prices.
Mousse said that the cooperation with Simba is actually for brand promotion, not just for sales purposes. In the field of e-commerce, the cooperation between brands can often break the original market structure and achieve a win-win situation. The cooperation between Mousse and Simba will undoubtedly bring more choices and more reasonable prices to consumers.
Summary and brief comments:
Simply put, mousse means that online and offline products are different. This time, Simba's Musi bed is used online, which is completely different from offline products. But it is also possible to sell products online. In fact, this is not the first time Mousse has responded to the Simba incident.
Previously, Mousse had issued a statement saying that the cooperation between the company and Simba was brand promotion, not sales. The products involved in this incident are exclusively for e-commerce and are not in the same production batch as the products of offline stores.
However, just as every coin has two sides, the differentiation of online and offline products has also brought a certain storm of public opinion to Mousse. Mousse has reported all kinds of rumors on the Internet to the Ministry of Justice for handling. This also shows Mousse's confidence in his products and respect for consumer rights.