The naming of Wanda Cinema is a special advertising form, which refers to a staged publicity strategy adopted by enterprises in order to enhance the visibility and influence of enterprises, products and brands. This title refers to the title of Wanda Cinema in the cinema, that is, the name of the enterprise or the brand name of the product is used as the decorative element inside and outside the cinema, such as corporate logo, slogan, poster, etc. Naming can further expand the popularity of enterprises or products and enhance the brand image through the brand effect of Wanda Cinema and the word-of-mouth communication of the audience. At the same time, naming can also bring certain brand exposure and publicity effects to enterprises and attract the attention and purchase of potential consumers.