Zhongshan Weili Washing Machine Factory, formerly known as Zhongshan Shi Qi Agricultural Machinery Factory, formally established Weili brand on 1980. Starting from 1984, with the technical breakthrough of double-drum washing machine, Weili opened a new world of washing machine industry in China and laid a new milestone on the road of the rise of national brands in China. From single cylinder to double cylinder, from semi-automatic to full automatic, from pulsator to drum, power has always been the "immortal symbol" of washing machine industry in China.
Since 1980, Weili brand has been growing and its market share in the industry has been rising. It is the first enterprise in the same industry with annual production and sales exceeding 1 10,000 washing machines. During the period, the national sales volume reached the top 30 million units for seven years in a row, and the market share is unparalleled so far. The slogan "Powerful, Powerful, Powerful" resounded throughout the land of China, and the power brand gradually became the pride of Zhongshan City, a banner of China's home appliance industry and a symbol of national brands. Up to now, Weili is still the only brand in China officially awarded the title of "King of Washing Machines in China" by the state.
Looking back at the history of washing machine industry in China, he once sang a famous advertisement of "Powerful washing machine, dedicated to maternal love" and was called the "godfather" of washing machine industry in China. "Having a powerful washing machine" was once the dream of the older generation of China people. However, years of restructuring difficulties once made the powerful washing machine withdraw from the first-line camp.
In 2005, Guangdong Dongling Qin Kai Group, known as the champion of the Western Expedition, began to privatize Weili. In June 2005, Guangdong Dongling Qin Kai Group invested 654.38+0.5 billion yuan in power washing machines, and jointly invested with Zhongshan Fusha Shunchang Industrial Co., Ltd. to establish Zhongshan Dongling Weili Electric Appliance Co., Ltd., specializing in the research and development and manufacture of washing machines, microwave ovens, refrigeration appliances and other household appliances. This marks a new step in the diversified expansion of Guangdong Dongling Qin Kai Group, the champion of the Western Expedition, and indicates that the power development has reached a new starting point and embarked on a new journey, and the power washing machine has also been reborn in the phoenix nirvana.
"New power, new journey", in order to revive the power, Dongling Electric Power Company has formulated a new strategic goal. Relying on the powerful overseas marketing network, leading R&D and manufacturing strength, advanced management concept and perfect product supporting line of Dongling Qin Kai Group, and on the basis of making full use of the manufacturing equipment of the original power company, Dongling Electric Power Company has invested heavily in restoring the R&D and manufacturing of washing machine business, and reorganized the R&D, production, quality assurance and marketing systems. Accelerate the research and development and manufacture of fully automatic pulsator, double cylinder and drum washing machine system, and vigorously promote the systematization, production matching, manufacturing scale and marketing integration of washing machine products. From June 5438 to February 2006, the foundation stone of "Weili Fusha Industrial Park" was laid successfully. It is estimated that the total investment in the first phase will exceed 500 million yuan. From June 5438 to February 2007, Dongling Weili Company moved to a new address. In 2008, Weili washing machine also launched an electronic bar code system to monitor the inventory data all over the country and effectively monitor the flow of goods in the region; Introduce DP short message platform system to monitor the data of each retail terminal; Open online reconciliation platform, reduce reconciliation links and improve reconciliation accuracy; Start the 400 call center to ensure timely and efficient customer service.