Advertising language, also known as advertising words, has broad and narrow meanings. Advertising, as its name implies, is widely advertised. Broadly speaking, advertising language refers to a kind of propaganda language that introduces goods, culture, entertainment and other services to the public through various media and posters, including the title and text of advertisements. In a narrow sense, advertising language refers to improving the visibility of enterprises through publicity, and advertising language is also an indispensable means and method for businesses to obtain profits in marketing.
Advertising slogan is a fixed propaganda statement that is used repeatedly for a long period of time to strengthen the audience's impression of enterprises, goods or services. It is an unforgettable, special and important sentence or phrase in an advertisement. Public service advertisement is a lamp. Advertising slogans have a long life, and some are almost always the same as enterprise names and commodity trademarks.
Classic advertising language
1, German Volkswagen: "Small is good."
2. Coca-Cola: "Enjoy the fresh moment."
3. Marlboro cigarettes: "Marlboro men."
4. Nike: "Just do as you say."
5. McDonald's: "You should take a day off."
6. De Beers: "Diamonds last forever, and one lasts forever."
7. Ge: "Ge brings a better life."
8. Miller brand light beer: "The wonderful taste is beyond words."
9. Clairaux hair dye water: "Did she use it? She is useless? "
10, Elvis Presley: "We are trying."
1 1, FedEx: "Fast leg waiter."
12, Alca-Schultz Company: "Various advertisements."