Tanabata, the Valentine's Day of China people, is the most romantic festival in China, and is highly respected by more and more young people. According to legend, on this day and night every year, the magpies on earth will fly to the sky and meet for the cowherd and weaver girl in the Milky Way. For clothing store owners, seizing this day to do activities well can play a connecting role throughout the year, which can not only clean up the inventory of summer models, but also promote the new autumn models.

Festivals are a magical force to promote consumption, especially in Chinese Valentine's Day. Whether couples, lovers, family members or even friends, everyone is easily induced to promote consumption in the romantic atmosphere of preparing and waiting for gifts. Although Tanabata will come as scheduled, business will not come to you. Bosses must plan carefully to firmly grasp women's pockets.

So how was an excellent Qixi activity born?

Reasonable publicity in the early stage

Novel activity highlights

Expected event prizes

Seeing this, the clothing store owner must have thought to himself that it should be a piece of cake for me to sell a dress, but I am an amateur in event planning. Will it bring bad influence to my store if it is not done well? Don't worry, Fu Zijun has arranged it for everyone. There are all kinds of plans to carry out Tanabata activities, but it is best to combine your own shops and find the one that suits you.

Shopping sweepstakes:

This first-time activity plan can be called an old-fashioned way, but there are still many details to be polished. After all, customers are now demanding more and more user experience. Hearing the name of this activity, everyone can imagine the form of the whole activity. Holiday lottery can improve people's enthusiasm, and everyone is curious about probability events.

Such an activity does not need a gorgeous opening. Merchants only need to buy a Yi Labao that is simple in design and can highlight the theme of Tanabata on a certain treasure, and put it in front of the store a few days in advance (the price in Yi Labao is around 30 yuan). Next, they will prepare some prizes for the event, which can be set as daily necessities such as rice cookers, cooking oil, summer drinks, and of course, essential roses (it is recommended to set them as essential options). The price of roses on Tanabata is generally high, and the boss can buy them a few days in advance. As for how many activities you can participate in and the setting of specific prizes and winning probability, it still needs the boss to decide after comprehensive consideration. Fu Zijun is just giving a reference. The way of lottery can be roulette or lottery, so the whole activity will cost about 500 yuan, but if it is done well, the income will definitely exceed your imagination, and your energy will also exceed your imagination.

Couple purchase price halved:

These days, the slogan "Couples' purchase price is halved" has been posted in your store. I believe many people will still be tempted by the temptation of half price. Of course, the boss is not a fool, and may fold all the goods at half price. He must use summer activities to clear the backlog of inventory. For customers, I have to say that these are all new products this summer.

The bosses must know that although the clothes are folded in half, they are also at the original price. No profit, no loss. A good shopping guide can sell some autumn new styles to customers by the way, which can not only clear up the summer inventory, but also promote the promotion of autumn new styles in the store. This activity plan does not need to prepare as many gifts as the first activity. Merchants only need to buy a Yi Labao and some roses to stimulate the promotion of activities. As for the effect of the activity, a large part is closely related to the ability of shopping guide.

Buy one, get one free, give back:

Buy one get one free, this kind of real discount is the easiest to impress customers. Different from activity plan 2, it has achieved an overwhelming advantage in quantity. Of course, this is just a joke. In fact, this activity can be well combined with the second plan, whether it is halved or given away, it is easy to stimulate consumers' desire to buy.

Let's be clear here, don't be a cheating merchant. You get a pack of napkins when others buy clothes. Do you think it is appropriate to buy one and get one free? We should do this: the customer buys a short sleeve and the shopping guide matches it with a pair of shorts suitable for the customer; Or it is appropriate for customers to buy an autumn coat and give them a comfortable interior. The specific way needs the boss to decide for himself, so as to better solve the problem of the shop.

The above are Fu Zijun's three major activities for Tanabata. They may not be suitable for all clothing stores, but they can be combined with each other when they really carry out activities. Now that the circle of friends is so hot, we should make good use of WeChat as a marketing tool. I hope the bosses can make a faint on Tanabata. See you next time.