Roadshow comes from English Road Show, which refers to a way to give a speech, demonstrate products, introduce ideas and introduce your company, products and ideas to others in public places. At first, it was a widely used way of securities issuance and promotion in the world. Up to now, the concept of roadshow has been widely used.
Roadshow advocates that value is a kind of responsibility, and the innovative idea of sharing more spiritual wealth is also the spiritual embodiment of constantly challenging and surpassing oneself.
1963 On August 28th, Martin Luther King delivered a speech entitled "I have a dream" in front of Lincoln Memorial in Washington, D.C., which caused a sensation in the whole country. His passionate speech expressed his desire for black freedom, for slaves and slave owners to live under the same blue sky, and for blacks and whites to live in harmony.
There are no people who can't do roadshows, only those who are unprepared.
First of all, roadshows need to think about four issues:
1. The road show ideas given by WHO are as follows: First, clear the road show targets, select customers suitable for enterprises, projects or individuals, and gather relevant interests of customers.
2. What is the effect to be achieved: that is, our goal. The result of the transaction after the completion of the road show is the only criterion to test the effect.
3. Why is the core competitiveness: combing the enterprise, project and personal value and focusing on our uniqueness.
4. What roadshow tools does 4.how have? Tools and techniques are used to achieve perfect display in roadshows.
The seven words and eight steps of roadshow logic are: faith, intention, nuclear, reason, emotion, coming and voting.
1. Establish a trust relationship: At the beginning, you need to establish a trust relationship with the other party, introduce yourself and try to link with the other party.
2. Explain the existence value of the project: give great significance to the project or product.
3. Core competitiveness: mainly explain why we can do it or why we can do it better.
4. What did we do? The case is presented, and the result is the most powerful explanation.
5. Who will witness for us: find someone or something that can be endorsed and strengthen the blessing and confirmation for the initial trust.
6. What kind of people are we? Introduce our team and increase our perceptual knowledge.
7. What are we going to do in the future? This is the most critical and climactic part of the whole article, which indicates detailed planning and a clearly visible future.
8. What does this have to do with you? Make the finishing point and analyze the potential value and benefits to customers.
With logic to help prepare in advance, of course, we should also avoid four misunderstandings of roadshow tools:
1, everything, covering everything.
The longer the better, everything is included. People's attention, a few minutes at most.
3. The presentation is too casual. If there is a display link, it must be a grand introduction and display link, and enough details are prepared in advance, rather than random display, which will give individuals preferential treatment to the company's products.
4. The food stalls sell diamonds. A good roadshow should also have a good platform. The price of a bottle of mineral water sold in different places will vary greatly, so it is also important to choose a display platform.
20 19 love one plus one charity third anniversary, I made a PPT to share.
Starting from Martin Luther's I Have a Dream, I expressed the whole value proposition in one sentence, just for a dream, to help more people around me, to do what I can for public welfare, and to convey warmth and love.
We prepared a love gesture of 1+ 1 as the club's logo, saying slogans and doing actions together, so that all the people present felt full of ceremony and respect.
Say what we are doing, do what we have said, and tell our own stories in our words.
The next step is to show what the community has done in the past three years. Every picture has a touching story, which sums up our persistent actions with figures. There may have been imperfections and regrets in the process, but as long as it is done, it is a particularly meaningful thing for us.
Then there is our core volunteer team. Everyone is selfless and has money to contribute. In fact, left-behind children need companionship and care more.
At that time, there were more than 200 people in the medical circle, and teachers and a dozen children who were docking donations were invited to the scene. This activity raised120,000 yuan. Moreover, there are more than 30 new members at the scene, who are willing to pass on sparks and love together.
Ceremony is the ultimate of culture, bearing honor, trust and respect.
Energy is the ultimate of faith, and the transmission of energy depends on faith.
No matter what we do, we won't let the people we trust down.
Carve dreams and record time. I'm Yang Yang, the sunshine hot mom in the age of no doubt. I followed my heart and realized that the future could be expected and shining!