1. Through large-scale promotion activities, the annual sales sprint is formed, and the bad inventory is reduced …
2. Further enhance the influence of xx brand among local consumers and peers through special purchase activities …
3. Promote the sales of conventional products through special procurement …
Second, the applicable activity time:
Xx, xx, xx-XX (remittance time)
Third, the applicable unit:
Existing specialty stores and counters in various regions of the country …
Fourth, the theme of the event:
20xxxx home textile year-end clearance large-scale sales meeting
Verb (short for verb) activity:
Special discount for members: (Gold and silver cards will be distributed during the event)
Plane embodiment: Publish members' courtesy information on posters and X-channel.
Member notification: 3 days before the event, members will be informed of the promotion information by telephone, mobile phone communication, mailing materials and other different ways, and they can buy goods in advance in the store with their membership cards the day before the event.
Popular purchase: attract more consumers and realize the hot scene of on-site shopping, thus increasing daily sales.
Specific products: to be determined …
Packaging series (for poster design) can be selected from:
1, economic package … 2, housewarming package … 3, bride package … 4, New Year package …
Activity mode: popularity is divided into three times throughout the day, namely: most of them are displayed in piles, supplemented by other popular products; Focus on minority products (such as ……………………………………………………), supplemented by other popular products; Featured products are supplemented by other popular products. In this way, we can buy the above popular products at popular prices.
(Gold card, silver card) 50% off for gold card and 6.5% off for silver card. During the activity, you can get a gold card by purchasing any goods in the store for 1000 yuan at one time. During the activity, you can get a silver card by purchasing any product 500 yuan at one time in the store.
Six, selected works:
(Outdoor) According to the situation, you can choose the following ways …
One-to-one distribution of posters, newspaper advertisements, TV subtitle advertisements, car body advertisements, publicity vehicles, arches, community banners, community elevators, model performances, charity sales in disaster areas, cooperation between wedding photo studios and wedding companies, etc.
(Indoor) The following methods can be selected according to the situation …
Publicity cartons, wall-wrapped atmosphere photos, window posters, floor spray, special cards, colored balls, carpets, countdown cards, stereos, shop assistants (language), shop assistants (actions), megaphones, X-racks, childcare, etc. ...
All the above planning companies can send people to help on the spot …
Seven. Activity description:
1. Advertise in main streets and communities five days before the promotion.
2. 3 days before the promotion, newspapers, TV, posters, emails from enterprises and institutions, etc.
3. 3 days before the promotion, notify members to buy products in the store the day before the event by telephone, SMS, email, etc.
4. Personnel preparation: Generally, there are two shop assistants, but there should be two more during the activity, and the division of labor should be arranged (1 cashier, 2 shopping guides, 1 maintaining order). During the activity, the storefront of 100 square meters should be equipped with 5 shopping guides, and 1 shopping guide will be added every 20 square meters. Other staff are 1 cashier, 1 order maintainer and two ticket inspectors.
5. Warehouse preparation: It is best to rent a temporary warehouse for large-scale activities, and it is recommended to be no more than 500 meters away from the activity site in case of replenishment at any time.
6. Open the door on time every morning during the promotion period, and don't let customers enter the store to buy promotional items before opening the door.
7. When the customers in the store are particularly crowded, you can let a group of customers enter the store first, and the rest of the customers wait outside the store, giving customers a sense of mystery and curiosity, which will trigger a buying tide when more and more people gather.
8. The bill for small products is opened one day in advance, so as to avoid the situation that customers can't issue invoices for a long time the next day.
9. When many customers gather in the store, popular products are taken out. Usually, the more customers gather after 9: 00 every morning, the more popular products are sold.
10. Different promotional items need to be displayed to facilitate customers' purchase.
1 1. The stack head should be full and stacked with the series products. Don't open it separately, so that the shopping guide can introduce each product at the same time, which is convenient for customers to choose.
Home textile marketing planning scheme 21. Scheme background:
Promotion is nothing more than several forms: buy and send, gifts, big discounts, special sales and so on. But that's all. That's enough for a promotion. Sometimes we promote sales. Why is it not effective? In fact, the reason is very simple-we didn't give our customers higher psychological satisfaction, and we didn't attract customers' hearts.
Second, the general idea:
The joint launch of the three major promotional activities can complement each other and make them stronger and better.
Full delivery: it can mainly make the advantage of "full delivery" continue to play, and let the' customers who have already shopped' repeat the purchase behavior, but narrow the scope of gift.
Grasping gold on the spot: customers who buy goods stimulate their desire to buy. Customers can see the cash return, but the amount of each withdrawal must be controlled within 20 yuan.
The price is up to you: customers who buy goods play the game of price discount when paying.
Third, the activity time:
20XX September 25th -20xx June 10/5.
Four. Detailed rules for the implementation of activities
(1) Celebrate happiness, and send it to your door when you come to buy it, and provide services at a premium group price.
1, over 300, get 50(20 gift certificates +30 vouchers)
2. Send over 600 100(40 gift certificates +60 vouchers).
Note: 1, limited to 200, you can get the gift certificate with the shopping receipt; 2, give the group a premium price, free door-to-door delivery.
(B) "Lightning" Celebration Price Passionate Celebration Price Colorful * * *
1, "Lightning" celebrates the commodity price, which fully reflects the ultra-low feeling. Note: In addition to the supplier's gross profit, the store will lose money. In order to achieve a certain low price effect and ensure a small amount of losses, it is suggested that when choosing this kind of goods, we should start from the characteristics of low unit price and super practicality and limit the time limit.
(3) Grab the lucky star and set your own price.
1. Touch the "discount ball" at the cashier with the shopping receipt.
2. 15 balls are 10% off, 3 balls are 20% off and 2 balls are 30% off.
The key is the discount rate of the price.
4. After the customer gets the discount rate, stamp the "discount rate" on the shopping voucher.
Verb (abbreviation of verb) advertising expense budget:
1. Performance fee: xxxx yuan (1500 yuan)
2. Bridge Business Daily cover: 4,000 yuan.
3.POP and display board: 100 yuan.
4. Banner: 100 Yuan
5.30,000 copies of leaflets printing cost: 5,500 yuan.
6. Flyer delivery fee: 1200 yuan.
Total: 10900 yuan. (1 1400 yuan)
Activity evaluation of intransitive verbs
(A) the key to success
1. Activities directly promote sales.
2. The atmosphere at the scene is very active, fresh and interesting, which can arouse customers' enthusiasm for participation.
Seven. Other activities:
1, customers who come to consume with this magazine enjoy a 15% discount.
2, holding this magazine's advertising consumption in 500 yuan, there are gifts.
When the couple come to buy big wedding supplies, give them a souvenir.