1. Consumers get short-term benefits, but in the long run, it will push up prices and harm consumers' interests. In order to make a profit, merchants will make up for their losses by raising prices, and ultimately consumers will bear it.

2. This kind of quarrelsome promotion is likely to cause excessive competition, reduce the overall profit of the industry, and is not conducive to the long-term development of businesses. Blindly emphasizing price war and promotion activities has damaged the value of the product itself.

3. This kind of rough means of competition is easy to cause unnecessary struggle and opposition of consumers, which is not conducive to the image of the industry. It is unreasonable for some consumers to change stores for durian.

So, how can businesses achieve healthy competition? The following measures can be considered:

1. Improve the quality of products and services and establish brand advantages. Occupy the market through high-quality products and caring services, rather than relying solely on price wars.

2. Avoid malicious competition, and the competition should be moderate. Excessive homogeneous competition can be avoided by product differentiation and target group differentiation. Don't take irrational promotion measures to compete with competitors.

3. Provide long-term and continuous concessions, not short-term marketing gimmicks. It is more meaningful to provide consumers with a long-term and stable price advantage through membership points and monthly service than a one-time price war.

4. Pay attention to consumer experience and cultivate consumer loyalty. Through high-quality services and products to improve consumer satisfaction, so that consumers have a sense of belonging, thus better promoting repeated consumption. This is more lasting than relying solely on the low-price strategy.

5. Win-win cooperation with * * * to avoid excessive competition. Merchants can meet the needs of consumers through appropriate strategic cooperation and ease the pressure of price competition. This is also conducive to the long-term development of the industry.

To sum up, fruit shops should take the road of healthy competition, improve the quality of products and services, avoid vicious price wars, pay attention to consumer experience and cultivate customer loyalty.