Earn too little,

You said I quit my job to start a business,

How about doing something you like?

Let's talk about entrepreneurship today.

I can only advise you based on the above sentence.

If you start a business because

Earn less, be too tired, want to do what you like,

Then let me give you a suggestion,

Don't idealize starting a business.

Real entrepreneurship is far from simple.

Most small and medium-sized startups are being eliminated every year.

Most entrepreneurs end in failure.

If you really want to start a business,

There are nine factors,

Check it yourself,

Meeting three or more requirements,

Don't do this,

There is a great possibility of failure.

This is by no means alarmist! !

First: do not analyze market demand.

Many people especially like to replace market preferences with their own preferences.

I think this thing is particularly delicious.

I went to open a shop and hung up as soon as I opened it.

I think this thing is particularly beautiful.

I went to choose products to do e-commerce, and I took the order in a few days.

You like it. You are a consumer.

You open a shop, you are the operator.

These are two different roles from different angles.

Many people will say,

You see, his business is so good,

You see, his orders and data are very high.

You see, his daily turnover is very high.

Let me tell you, all data can be tampered with,

All your dreams before you entered the arena were so beautiful,

Because this program is for you,

therefore

To start a business, we must understand the real market demand.

Understand that what I like and what the market really needs are two different things, two different and complete structures.

Second: it will not verify the business model.

In the early days of starting a business,

Many people may know that low-cost entrepreneurship,

But it's never been practiced,

Do not understand the low-cost authentication mode,

I just want to get a big one when I come up.

The house is rented well and the personnel are recruited well.

Buy all the equipment,

The information is well printed,

I want to have everything I have in a mature company,

I think designation can make money,

People like this basically lose blood.

Especially for first-time entrepreneurs,

Especially easy to idealize,

Because I have no social education,

Not educated by users,

Stepping on it is a big pit.

To start a business, we must first verify the model.

take for example

You think your steamed stuffed bun is delicious, so sell it first.

As a verification,

See if everyone is willing to pay for your steamed stuffed bun.

See if we can recover the expected cost,

Maybe everyone understands this logic,

But I would never do that,

Because the lower the logic, the more people look down on it.

Because everyone thinks what they are doing is very tall,

This is a top model.

Third: Sorry to lose face.

There are countless places to lose face in the early days.

For example, the initial market research,

You need to go out into the street and let people make coupons one by one.

There will be rejection, expulsion by security, rejection.

Finally, someone is willing,

You must be skillful when you ask,

You have to talk to people,

Only by meeting enough people and asking enough questions,

In order to obtain first-hand real market information,

In order to make reference for the next decision.

You must analyze the market demand,

You have to make a coupon,

You validate the business model,

You have to really do it,

All these require practical actions,

It's embarrassing to go shopping.

Many people are too thin-skinned to go out and lose face, so they stay at home and think,

Then you must have fallen into the pit,

Because your personal thoughts are always one-sided,

Once you are one-sided in business,

That would be disastrous.

Fourth: you can't suffer.

You think it's too hard to work for less money,

I want to start my own business.

Free, earn more,

Doing it backwards is more difficult to start a business than to go to work 100 times.

What 996,

What 007?

It's hardly worth mentioning in front of entrepreneurship.

Starting a business requires you to guard the office.

20 hours a day,

One person is three people,

It may not be enough.

Starting a business requires you to run customers yourself.

Look at Ma Yun's early start-up.

How much have you been through,

Entrepreneurship requires you to pull your face down and ask people in the bottom market for advice.

The initial stage of starting a business is often boiled out.

One year, two years, three years.

I'm not embarrassed enough,

Confusion without help,

You need to get through this,

A lot of work is hard, tired, boring and tedious.

For example, if you investigate your competitors,

You just stay there every day, 12 hours a day, doing nothing, just counting people one by one.

You get there before you open the door,

Don't leave before closing the door,

Do this every day to get first-hand data,

For example, if you investigate the same store,

You need to check their data at any time,

Recorded over and over again,

Constantly analyzing,

But many people can't hold on,

Because it's too bitter.

Fifth: I don't understand mode switching.

Many businesses are basically dealing with the realization of traffic.

But the same flow,

Need to adopt different modes to achieve.

The effect may be worse than 10 times,

When you can't get rid of an idea,

It may not be impossible to do so,

What you may need is to switch to another idea quickly.

Sometimes there may be a little change,

You'll suddenly understand,

But the difficulty is,

No one told you who was right and who was wrong before the switch,

You need to keep trying,

Try to find a quick exit,

More often, I may feel that finding an experienced person can give me some advice.

But often the result is that the loss is more serious than the last time.

Because the proposal is based on the parties,

He doesn't have to pay for pointing out your mistakes.

And the market and capital environment before his success are completely different from yours now.

These are all things you need to analyze and verify.

Sixth: it will not be profitable in time.

If you're not one of those billion-dollar behemoths,

Never consider burning money to a certain extent to make a profit.

Is the ability to make money from the beginning,

At least to make ends meet,

So you have enough time to survive,

In order to have sufficient fault tolerance,

I slowly discovered those invisible pits.

Beginners are bound to make mistakes,

You have to step on the pit,

If you don't have fault-tolerant funds,

A small mistake, a pit,

You hung up.

Seventh: learning is not fast.

There is no ready-made tutorial for starting a business.

Don't trust entrepreneurial tutors, and don't trust so-called entrepreneurship courses.

Because they are at best a summary of experience,

Provide you with defects in professional knowledge,

Don't believe it too much,

No teacher will teach you how to start a business.

Even if he wants to teach you,

This is also a question with no standard answer.

therefore

Entrepreneurship must have the ability to learn quickly and react quickly.

Learn what you need at once and use it as you learn.

Keywords product details, marketing management, salary management, human resources, equity distribution,

In all respects,

At least three meetings will be held to implement the plan.

There may be two people who need to know,

Not only should you learn quickly, but you should also know why.

Explore the light in the dark,

You need to judge at your own risk.

therefore

Why is the boss so motivated?

Because they will really lose money,

Forced out.

Eighth: I don't understand organizational management.

Entrepreneurship has different levels of tasks.

1.0 is the authentication mode.

Need to verify whether the market needs it,

Verify whether there is a future,

Verify the ecology of sustainable profit;

2.0 is a replication extension.

Most people pass 1.0.

It's down to 2.0,

It is because management is too difficult.

Nothing can be simply magnified,

For example, if you magnify an earthworm a thousand times,

Then this earthworm will die,

Because he breathes through the skin, he will suffocate after amplification.

The standard for you to make a mobile phone is completely different from that for you to make 10 thousand mobile phones.

When it comes to mass production, you will encounter all kinds of problems.

You manage four people and you manage 400 people.

There are too many people, and the specific goals will be confused.

You need to manage and evaluate them one by one,

Internal friction will increase and efficiency will decrease.

Organization and management is a very, very difficult thing.

Top entrepreneurs, the so-called god of management,

I have spent my whole life trying to solve this problem.

Ninth: there is no strong heart.

Entrepreneurs need to have a heart of steel.

No matter the storm comes,

Whoever hit you in the face,

No matter how uncertain the future is,

No matter how difficult the situation is,

You must take it with you,

You can't tell your family,

You can't tell the partners,

You can't tell the staff.

Because it will only make things worse,

On the contrary, there will be more trouble.

Employees leave, partners withdraw their capital,

Your family advised you to give up,

If you find it difficult,

I'm telling you, it's harder to really start a business.

More painful, helpless and confused.

If you have to start a business,

Don't be idealistic.