This slogan, like the tire man bibendum, has always been the symbol of Michelin. A century-old enterprise is more of a cultural accumulation. Buying Michelin tires is no longer a simple purchase, and sometimes it is mixed with feelings. Eccentricity is the biggest impression of Michelin products, and innovation is Michelin's innate DNA.

Once upon a time, there was a dangerous road where drivers could not stop in time. At this time, Mr. Michelin Tyre appeared. Choosing the right tire will change everything. Put on brand-new Michelin tires, and the dangerous road is no longer dangerous. Michelin tires, the brakes are shortened by more than one meter. Michelin leads the progress.

Michelin tire advertising slogan-"better progress"