Fan, advertising call for papers notice: "Tang Wei Pearl is the best in the world, and Tang Wei Pearl is the best in the world". In order to further enhance the brand awareness and influence of Tang Wei Pearl, we decided to collect advertising slogans of Tang Wei Pearl for the whole country. The relevant matters are hereby announced as follows:
I. Organizational structure
Guiding units: Zhong * * * Propaganda Department of Xiangcheng District Committee of Suzhou City and Xiangcheng Town Government of Suzhou City.
Organizers: Jiangsu Pearl Association, China Pearl Gem City and Suzhou Jewelry International Trading Center.
Co-organizers: Suzhou Xiangcheng Commercial Bureau, Suzhou Xiangcheng Cultural and Sports Bureau (Federation of Literary and Art Circles), Suzhou Xiangcheng Tourism Bureau, Suzhou University of Science and Technology, Nanjing Jinling Institute of Technology, Suzhou Arts and Crafts Vocational and Technical College, suzhou economic and trade Vocational and Technical College, Suzhou Industrial Park Vocational and Technical College, Suzhou University Humanities College, Nanjing Art College, Nanjing University of Technology Art and Design College, Nanjing University of Finance and Economics Art and Design College, Jiangsu Jewelry Industry Association.
Second, the requirements of the work
1, advertising language is concise, concise, catchy pronunciation, easy to understand, easy to remember, easy to spread and popularize, and the number of words is controlled within 15.
2. The collected works should fully reflect the brand concept, brand positioning, brand image, fashion connotation and humanistic atmosphere of Tang Wei Pearl, and have strong attraction, appeal and shock.
3. A brief description of about 100 words should be attached to the portfolio.
Third, the collection time
1. Submission time: -20xx September 23rd-20xx65438+1October 23rd (subject to the postmark of the mailing place or the receiving time of the mail, online platform and WeChat platform).
2. Online voting: 20xx years 1 1 month.
3. Expert evaluation: 20xx year 65438+February.
4. Award announcement: 20 16 1 month
5. Award time: 2065438+April 2006
Fourth, the collection method
1, letter collection. Please send it to China Pearl Gem City Tourism Management Office (No.88, Zhuhu Road, Tang Wei Town, Xiangcheng District, Suzhou, Jiangsu Province, 2 15 134), and please mark the words "Tang Wei Pearl Advertisement Collection" on the envelope.
2. Email solicitation. Please send it to the email address: weitangzhenzhu@ 126.com with the title "Tang Wei Pearl Advertising Language Collection".
3. Network solicitation. This solicitation activity will open special pages on the websites of Tang Wei Town and China Pearl and Gem City, and directly fill in and submit Tang Wei Pearl advertisement after landing.
Verb (abbreviation of verb) reward and selection method
1, award setting
First prize:1:20,000 RMB (self-care for taxes and fees), and a certificate of honor will be issued.
Two second prize winners: 10000 RMB (self-care for taxes and fees), and awarded honorary certificates.
Third prize: 5000 yuan (self-care for taxes and fees), and a certificate of honor will be issued.
20 finalists: one pearl ornament with prize value of 1000 yuan.
50 Best Participation Awards: one piece of pearl jewelry from 500 yuan.
2. Selection method
The selection of this contest is divided into three stages: primary selection by the organizing committee, online voting and expert review:
(1) organizing committee primary election: the organizing committee will organize experts to select 76 short-listed advertisements from the applied advertisements, and then enter the online voting stage;
(2) Online voting: 20xx 10 month, 1 1, a special online voting page was opened on the website of China Pearl and Gem City, and netizens voted on the shortlisted advertisements;
(3) Expert evaluation: 65438+20xx In February, a jury composed of experts evaluated and scored the shortlisted advertisements.
The organizing committee of the event will produce the first, second and third prizes, finalist prizes and best participation prizes according to the online voting situation (score 50%) and expert review situation (score 50%). All winners will be announced on the websites of Tang Wei Town, China Pearl and Gem City Co., Ltd. and the cooperation media of the contest.
Interpretation of intransitive verbs
1. When submitting a work, you must indicate the author's real name, ID number, mailing address and telephone number.
2. In case of the same entry, the prizes are not bundled, and the entry received for the first time is the winning entry. All entries will not be returned. Please keep your papers.
3. According to the relevant provisions of China's copyright law, the organizer of the event has the ownership and right to use the shortlisted works and the selected works, and has the right to modify the shortlisted works without paying any extra remuneration. The contributor must ensure that the submitted article does not infringe the copyright of others, otherwise the consequences will be borne by the contributor himself, and the organizing Committee of the contest will not bear any responsibility.
4. All contributors are deemed to agree with the contents of this notice.
5. For details, please refer to www.chinapearlcity.net, the website of China Pearl and Gem City. Telephone:? .
6. The final interpretation right of this activity belongs to the organizing committee of Tang Wei Pearl Advertising Language Collection Competition.
Tang Wei mingzhu advertisement solicitation contest organizing Committee
20xx September 23rd
Mode 2: Dafeng, a new port city in the central coastal area of China, has a long history, outstanding people, unique culture and beautiful scenery. Known as "the hometown of elk", "the city of wetlands", "the port city of the Yellow Sea" and "the Shanghai enclave", it is the first batch of advanced demonstration zones for sustainable development, a national sanitary city, a national garden city and an excellent tourist city in China. In order to fully explore the cultural connotation of Dafeng, show its urban spirit and charm, and further improve its popularity and reputation, we are now collecting advertising slogans for Dafeng city image for friends from all walks of life.
I. Bidding Requirements
1. Supplement Yancheng's public service advertisement "Yancheng, a place where people can open their hearts"; The unique cultural symbols of Dafeng, such as elk culture, wetland ecology, sea salt civilization and water margin culture, are displayed intensively, showing the profoundness and infinite charm of Dafeng culture;
2. The number of words is less than 20 words, the theme is prominent, the meaning is far-reaching, the text is refined, concise and easy to remember, catchy, infectious and impactful;
3. Highlight the characteristics of external publicity, so that people from different regions and cultural backgrounds can recognize and accept it;
4. Suitable for communication in different media, including TV, newspapers, Internet, outdoor advertisements, short messages, etc.
Second, the collection time.
From the date of issuing the solicitation announcement to August 20, 20 16. Posting is based on the time when the mail is sent.
Third, the mode of submission
1. Mailing address:? (Please mark "application manuscript" in the lower right corner of the envelope), zip code:? .
2. Submit online, e-mail:
3. Submission should indicate the author's real name, telephone number, contact address, email address and other information.
4. For works created by more than one person, one person shall be designated as the contact person.
5. Tel: 87033207.
Fourth, the choice of works
The selection of works is divided into three stages: initial evaluation by the expert group, voting evaluation and final evaluation by the expert group.
1. Preliminary assessment of the expert group. The expert group selected 20 finalists from the declared works and entered the second stage of selection.
2. vote. Dafeng Daily published 20 short-listed works, and six winning works were selected by the public to enter the third stage of selection.
3. Final assessment of the expert group. The expert group finally selected 1 from the six winning works as the advertising slogan of Dafeng city image.
The selection results will be published in district TV stations, Dafeng Daily and government portals.
Verb (short for verb) excitation
Adoption award 1, reward 1 ten thousand yuan.
Five winners, 2000 yuan.
Finalist 14, each awarded 500 yuan.
There are many original authors in the winning works, and the prize money is divided equally by the authors; The above bonuses are all pre-tax amounts, and personal income tax is paid by the winners themselves; Winners are required to collect bonuses with their ID cards.
Matters related to intransitive verbs
1. All application manuscripts should indicate the author's name, work unit, address and contact telephone number;
2. Ask the author to keep the manuscript for himself, and the manuscript will not be returned;
3. The work must be original, and the author should be responsible for legal issues such as copyright and copyright disputes;
4. The propaganda department of Dafeng District Committee owns the ownership and use right of the winning city image propaganda slogan without paying any remuneration;
5. The propaganda department of Dafeng District Committee has the final right to interpret this activity.
Zhong * * * Yancheng Dafeng District Committee Propaganda Department
August 2, 2065 438+06