Shanxi Xinghua Village Fenjiu Factory Co., Ltd. is located in Xibao, Xinghua Village Town, Fenyang City, Lvliang City, Shanxi Province. Is a state-owned enterprise, with two brands: Xinghua Village and Zhuyeqing.
On June 5438+1October 65438+April 4, 2022, Shanxi Xinghuacun Fenjiu Factory Co., Ltd. underwent industrial and commercial changes. Li Qiuxi resigned as the legal representative and chairman of the company and was replaced by Yuan Qingmao.
Corporate culture:
The logo takes the well-known trademark pattern of Xinghua Village as the basic element, closely following the artistic conception of lush apricot flowers, beautiful environment, quaint restaurants and fragrant Fenjiu, which is full and vivid.
The apricot-shaped frame consists of five apricot petals, which symbolizes the soul of Fenjiu enterprises-five concepts: the spiritual concept of "inheriting national treasures and keeping fragrance lasting", the business concept of "mutual affinity and gradual progress", the business concept of "helping each other in the same boat", the service concept of "being single-minded, professional and appropriate" and "sailing against the current"
Featuring apricot blossoms in spring and elegant and clean brewing environment, the pattern modeling is high-spirited and dynamic, which contains the cultural personality of Fenjiu's "three-flavor products" (the fragrance of Fenjiu, the fragrance of Fenjiu and the fragrance of Fenjiu Group) and shows the vitality of Fenjiu.