VI: A complete and systematic visual expression system with signs, standard characters and standard colors as the core. Transform the above abstract concepts such as corporate philosophy, corporate culture, service content and corporate norms into concrete symbols to create a unique corporate image. In CI design, visual identification design is the most spreading and appealing, and it is most easily accepted by the public, which is of great significance.
VI system:
A. Basic element system: such as enterprise name, enterprise logo, enterprise modeling, standard words, standard colors, symbol patterns, propaganda slogans, etc.
B Application system: product modeling, office supplies, corporate environment, transportation, clothing, advertising media, signboards, packaging systems, official gifts, exhibitions and printed publications.
The main contents of a set of VI design:
First, the basic element system
A. symbols
B. Standard words
C. standard color
D. combination of signs and standard words.
Two. application system
A. Office supplies: envelopes, stationery, notes, business cards, badges, work permits, invitations, folders, letters of introduction, bills, memos, information kits, official document forms, etc.
B. External architectural environment of the enterprise: architectural modeling, company flag, corporate facade, corporate signboard, public signboard, road sign, advertising tower, neon advertisement, courtyard beautification, etc.
C. Internal building environment of the enterprise: departmental signs, common signs, floor signs, corporate image signs, flags, billboards, POP advertisements, shelf signs, etc.
Means of transportation: cars, trucks, buses, trucks, tool cars, oil tankers, ships, planes, etc.
E. Clothing: manager's uniform, manager's uniform, employee's uniform, etiquette uniform, T-shirt, tie, work cap, buttons, epaulettes, badges, etc.
F advertising media: TV advertisements, magazine advertisements, newspaper advertisements, online advertisements, street sign advertisements, poster advertisements, etc.
G product packaging: carton packaging, paper bag packaging, wooden box packaging, glass container packaging, plastic bag packaging, metal packaging, ceramic packaging and wrapping paper.
H. Official gifts: T-shirts, ties, tie clips, lighters, key cards, umbrellas, medals, gift bags, etc.
1. Display: window display, exhibition display, shelf display, display display, etc.
J printed matter: company profile, product description, product profile, calendar, etc.
VI design content
0 1 business card design (Chinese style)
02 Business Card Design (Western Style)
03 Business Card Design (Chinese and Western)
04 Stationery (blank)
05 Stationery (horizontal bar)
06 Stationery (Square)
07 Envelope (Chinese style)
08 Envelope (Western style)
Briefcase (large, medium and small)
10 data suite (large, medium and small)
1 1 Design of fax paper title VI
12 note paper
13 various table formats
14 folder
15 company-specific manuscript paper
16 VIP card
17 Guest Card
18 pass
19 sticker
20 notebook cover
2 1 contract cover
22 cover of proposal
23 transaction label sticker
24 special envelope cover for aviation
26. Special Ocean Newspaper (folio, 4K Lang)
27 trophies
VI design of 28 paper cups
29 file format
30 office pens
3 1 computer report
32 message board
33□ Six Packaging Paper Design (Monochrome)
34□ Six packaging paper design (double color)
35 wrapping paper VI (special color)
36□ packaging paper bag
37 handbag design
38□ adhesive tape
39□ Packaging label
40□ packaging plastic belt
4 1□ packing carton
42□ Gift packaging bag
43 company flag
44 Memorial Flag
45 mode flag hanging
46 vertical flag raising
47 small hanging flag
48 small string flag
49 large national flag hanging
50 table flag
5 1 pennant
52 award flags
53 Memorial Flag
54 promotion flag
Flags of 55 celebrations
56□ Theme logo
57□ Other VI design
58 male supervisor employee uniform
59 female supervisor's uniform
Uniforms for 60 male executives
6 1 uniforms for female executives
62□ Uniforms for male production personnel
63□ Uniforms for female production personnel
64□ male shop assistant uniform
65□ salesgirl uniform
66□ Uniforms for male presenters
67□ Uniforms for Female Exhibitors
68□ Uniforms for male service personnel
69□ Uniforms for female service personnel
70□ Uniforms for male employees of public works
7 1□ Uniforms for female public works staff
Uniforms of 72 male guards
Uniforms of 73 female security personnel
74□ uniform of male cleaning staff
75□ female cleaner's uniform
76□ Male chef staff uniform
77□ uniform of female chef
78 men's sportswear (season 2)
79 women's sportswear (second season)
80 Sports Jacket (Season 2)
8 1 sports hat
82□ sports shoes
Badge 83
84 tie clip
85 tie
86 scarf
87 belt
88□ safety helmet
89 working cap
90 work permit
9 1 rain gear (poncho, umbrella)
92□ Other VI design
93 TV advertising trademark style
94 newspaper advertising trademark style
95 magazine advertising trademark style
96 personnel advertising trademark style
97 Company Profile Trademark Style
98 product introduction trademark style
99□ Promote DM trademark style
100 product description trademark style
10 1□ Brand Style of Business Cards (Reply)
102□ Poster trademark style
103 popular trademark style/popular design
104 Slide logo style
105□ Other VI designs
106 modeling signboard (indoor)
107 modeling signboard (outdoor)
108 straight signboard design
109 horizontal signboard design
1 10 venue signboard VI design
1 1 1 Signboard behind the counter
1 12 neon lights
1 13 building roof signboard
1 14 building floor signboard
1 15□ Take the sign downstairs.
1 16□ arcade cylindrical signboard
1 17□ hang the signboard.
1 18 canvas signboard
1 19 outdoor billboard (street sign advertisement)
120 No parking sign
12 1 site gate
122 site office
123□ VI Field Fence Design
124 Website slogan sticker
125 street tree fence on construction site
126 ruins memorial archway
127□ Other VI designs
128 indoor index system
129 outdoor indication system (public * * * area)
130 symbol index system
13 1 department signboard
132 total area kanban
133 area kanban
134□ Other VI designs
135 factory appearance ribbon
136 indoor image wall
137 architectural appearance logo style
138 gate entrance design
139 counter back wall design
Design of 140 glass door ribbon
14 1 bulletin board
142 pedal pad
143 trash can
144 ashtray
145 indoor spirit slogan wall
146□ Employee locker
147□ Environmental color identification
148□ Other VI designs
149 commercial vehicle
150□ flatbed car
15 1 traffic
152 commercial vehicles
153□ truck
154□ van container truck
155□ station wagon
156 minibus
157 locomotive
158 bicycles
159□ trailer head
160□ trailer
16 1□ Stack high countries
162□ crane
163□ cement mixer
164□ Exhibition venue design
165□ Displays the description of the site to be visited.
166□ Display Window Design
167□ VI Design of Display Board
168□ Stage Design
169□ Design of Spiritual Fortress
170□ commodity display rack
17 1□ commodity display stand
172□ lighting planning
173□ color planning
174□ Dynamic Line Planning
175□ Other VI designs
176 invitation (envelope)
177 birthday card (envelope)
178 greeting card (envelope)
179 thank you card (envelope)
180 Christmas card (envelope)
18 1 New Year Card (envelope)
182 universal card (envelope)
183□ Calendar
184□ Calendar
185□ Calendar
186□ Business Log
187□ paper
188□ pencil
189□ ballpoint pen
190□ Pen holder
19 1 umbrella stand
192 balloon
193□ mascot gift
194□ sticky brick
195□ salary package
196 gift bag
197 other VI designs