A business plan is a written summary of the business that the entrepreneur plans to create, and an excellent business plan will often make the entrepreneur get twice the result with half the effort.
With the progress of society, people's housing conditions in modern society are getting better and better, and the decoration at home is becoming more and more elegant, generous and simple. Even in some big cities, real estate developers help customers decorate their houses. But people in modern society are pursuing individuality more and more, which needs home to supplement!
There are many kinds of homes, so why should I choose creative home accessories? Because the products are novel and creative, people will feel very comfortable when they see them at home, just like bringing some children to like toys! Therefore, we should put our products in a good position, make new ideas and creativity profitable, and let us lead the fashion and bring creativity into our ordinary and simple life.
The difficulties we are facing in opening a store at present are:
First, the choice of shops;
Second, the choice of supply and product style;
Three, before and after the official opening design shop name and shop decoration, display, publicity and management.
First of all, the choice of shops. A lot with a large flow of people and developed economy is equivalent to giving us a ladder. Let's put it this way: the flow of people brings purchase quantity, and the purchase quantity brings capital flow! Let's see what the fundamental goal of opening a store is. Our aim is to gain profits and accumulate original funds! To do this, we must buy in large quantities, and what can bring purchase is passenger flow!
In addition, we must locate our customer base. Creative products have many associations. Imagine that such a large customer base belongs to the customer base before the age of 40 and is a well-educated customer base! Therefore, it is also a very good choice to find such a concentrated shop in a lot with large secondary traffic! There is an article called shop location making business circle map, which is like this:
1. Investigate local sporting goods stores and mark their locations on the map. Look at their site selection characteristics, such as the radius of the surrounding crowded areas, the total population, and the distance from other similar enterprises. And calculate their exclusive market radius, that is, the scope of the business circle.
Mark the places you like according to the map.
3. Draw your own business circle with compasses around the selected place according to the previously measured business circle radius.
4. Determine whether there are competitors in the business circle, weigh each other's strength, and then decide whether it is necessary to change positions.
5. Understand the population, demographic characteristics, purchasing power and other related information in the business circle to help you understand the customer base.
6. Draw a street or bus route that can walk to your store to find out whether customers can easily get there.
Looking at this map, we can see at a glance whether the address we choose is in the right business district. When choosing a store, we might as well learn from others, draw the business circle of our city, and try to find a good store as planned and purposefully as possible! Then there is a saying on the location of business, that is, it is not necessary to have a large flow of people to open a store, but you can also choose to find your ideal store in an area that has become a city. If the store is placed there, the overall feeling of grade has also improved! I estimate that the facade rent is affordable within 3000 yuan. The location of high-rent shops and the flow of people are definitely high, which is in direct proportion. Personally, I think the investment in rent should be willing to spend money. As the old saying goes, to do things, we should be in harmony with people in the right place at the right time, with people in the right place and with people in the right place. Be patient and spend money to solve the important factor of geographical location. Human cooperation is the unity of our family and team. At present, the overall direction of our family of three is the same.
Personally, I think my mother lacks some passion to take care of her family and support opening a shop to do business! In a word, if our big family can be consistent in Qi Xin, I am confident to run this store well, no matter how difficult or tiring it is, after all, this is the ideal first step in our life, and I will try my best to overcome the difficulties ahead to complete this cause!
Secondly, the choice of supply and product style can be decided after voluntary inspection! In any case, we should choose our source of goods based on the three principles of convenient purchase, cheap price and guaranteed quality. Product categories have been basically finalized, which can be roughly divided into: watches and clocks, plush toys, ceramic craft products, cups, lamps, CD racks, speakers, bedding, photo frames, etc! In terms of product style, we can take the route of shopping for old customers with needs. After they put forward the products they want, we can place the goods online for sale, with a profit of 10-20%. This not only established a good customer relationship for ourselves, but also paved the way for our future development? Service? Product diversification? And then what? Flexible management mode laid the foundation. At present, there are two places in my mind to buy:
1 .365 organized by Alibaba Forum, they have great advantages in price and quantity, but only a few of their home styles meet the needs of our store. However, according to the plan of the boss of Home 365, the operation of Home 365 can take the form of group buying and walking on two legs. First, purchase and supply directly according to your wishes: your wishes are mainly reflected through the weekly meeting of the franchise stores and the group buying forum (which is still in the trial stage within the franchise stores). The second is to organize group buying, that is, the allies who find the ideal supply release price and quantity information, and the allies express their opinions. Finally, the release allies or Jiezhuang 365 will organize the procurement in a unified way, and the allies who want goods will deliver them with the goods when placing an order next time. Jia Zhuang 365 also encourages allies to give full play to the advantages of regional industries to supply directly, so that more allies can find cheap and distinctive sources of goods, and supply allies can also get extra profits and development opportunities. ? In this way, our purchase pressure, cargo pressure, capital pressure and the overall risk of opening a store for the first time will be reduced.
The second is * * * * company, why choose it? Because it is a better online home wholesale company, they should have a very good team in website design and company introduction. Originally, we were looking for a good platform to make retail develop better. Moreover, their products are also positioned as creative, novel and practical products that meet our needs, and the types and styles of products are constantly increasing. At the beginning of opening a store, you can avoid some time and money consumption of visiting new sources in other places.
Finally, the name of the design shop before and after the official opening, as well as the decoration, display decoration, publicity means and management mode of the shop. A tentative idea of the name of the store? Full of romance, very popular Korean TV series. The name is chosen not only to make people remember our store name easily, but also to bring a very warm and romantic feeling to consumers. Let our products decorate their huts, embellish their lives and integrate romance into all the decorations of their huts! Shop decoration should be carried out in accordance with the principles of generosity, fashion and brightness, so that customers feel comfortable when they come in and have a sense of high-grade for our shop. When decorating, we should also consider vacating a customer's leisure area (a place for customers to rest and communicate with us). In short, the longer customers stay in the store, the more likely they are to spend with us. The display of products can be roughly divided into several areas, such as watch accessories area, plush toys area, bedding area, lighting products area, photo frame area and so on. Do everything possible to make the product display regional and not compact, so that customers can choose their favorite products at a glance. I have several sets of propaganda ideas. Before and after the opening, I will find manufacturers to design some store advertisements on the packaging of wallet-like facial tissues, and then find some people to distribute them. When opening, you can engage in some preferential activities, such as giving away 100 discount cards, and customers with discount cards can buy home accessories and give small gifts. As a gift, I'm going to choose the all-round product of animation, which has some connection with our own products and the price is relatively cheap. Business model: I'm going to take the two-legged mode of physical store retail and online store wholesale to develop. Physical stores are retail-oriented to the consumer groups in this city, while online virtual stores are mainly wholesale-oriented to those operators who come to find a source of goods or a net name.
The physical store takes the form of a specialty store, and the goods are marked with price tags and commodity names. The price is clearly marked and the counter-offer is declined. On the one hand, it can avoid price friction with customers, on the other hand, it can improve its own grade invisibly. When we communicate with customers, we should always grasp their consumption psychology and product demand, and we can go shopping for some old customers. Let them tell us the product style they want. We can find the source of goods from the internet or wholesalers, and then sell it to him at a lower profit of 10%-20%. The above are the preliminary ideas and train of thought in preparation, but the actual situation may be different. We should gradually solve all the problems with the mode of small-scale flexible operation. In the later stage, the store plans to wholesale this piece in the online shop and transform it into a creative home accessories wholesaler in Hunan Province with the wrinkles of retailers. The following are some risk assessments and cost estimates.
In view of the current home furnishing industry, our city has also begun to take shape and has certain competition. We must always do our own positioning, have a vision in product selection, and gain a place in the home market with the business philosophy of creative profit and creativity integrated into life! The risks we face are the price of products, the uniqueness and style of products, the backlog of products after purchase, the aesthetic ability of consumers in this city and the acceptance of our products. About the cost budget:
(1) monthly expense report
Remarks on expenditure amount of expenditure items
Website production and publicity fee ￥ 6,000? 12 months =500 yuan is divided equally every month.
Store rent ￥ 1500.00 Store is about 30 square meters.
The employee's salary is ￥500.00, and the clerk 1 (family member).
Taxes and utilities ￥ 1000.00 Taxes are fixed taxes.
Decoration cost ￥ 15000? 12 months = 1250 yuan. Share within one year after renovation.
The total expenditure is 4,750.00 yuan.
1, sales profit
Based on the actual daily flow of people, our store is located in the important passage of the first-class business circle in our city. Although it is in the alley, the placard is still very conspicuous. The daily traffic through this alley is expected to reach more than 10000 people. 30% of 10000 people are target consumers, and the target population is 3000; 20% of them enter the store, and the number of people entering the store every day is 600; Among them, 20% people are interested in goods, and there are 120 potential consumers; 120 people recommended by introduction, and the purchase rate reached 10%, so the actual number of buyers was 12 people. If the average price of goods is 50 yuan/piece, the sales volume of that day is 50? 12=600 yuan, annual sales =600 yuan? 365 = 21million. Annual gross sales profit is: 2 10000? 50% profit = 105000 yuan. Every year, all the expenses of the store without goods are 4750 yuan? 12 = 57,000 yuan, and the annual retail profit of the store =105,000 yuan-57,000 yuan = 48,000 yuan. Plus the most conservative estimate of wholesale outlets is two orders per month 1000 yuan, and the profit is about 20% =2000 yuan? 20%=400 yuan? 12=4800 yuan. The net profit of all sales in that year was 48,000+48,000 = 52,800 yuan. After deducting uncertain factors such as taxes and miscellaneous fees, the annual profit is more than 40 thousand.
2. The store's monthly breakeven point:
The total monthly expenditure is 4750 yuan? 50% (gross profit margin) =9500 yuan (only selling 9500 yuan per month will break even)
Break-even point every day: 9500 yuan? 30 days =3 17 yuan
(B) Investment risk analysis
65,438+0. The initial investment is 45,000 yuan (including the following):
The renovation cost is 6.5438+0.5 million yuan.
The cost is 20 thousand yuan
Rent, utilities, 6000 yuan
The publicity cost is 4000 yuan.
3. Investment recovery
If the monthly sales amount reaches 10000 yuan, the full cost can be recovered in one year.
Calculation standard: [15000 (decoration expenses) +6000 (website production and publicity expenses)+18000 (one-year rent)+12000 (one-year tax and utilities) +6000 (one-year employee salary) +3000 (miscellaneous expenses). 12 months = 10000 yuan/month? 30 days =333 yuan/day
The first chapter of the business plan describes: occupation description, that is, what is your occupation?
What industry must be described? Is it trade, manufacturing or service? What products do you sell? Or what services are provided? Who are the main customers? And is the current life cycle of the industry in germination, growth, maturity or decline? Is it new to enter the workplace? Or join or undertake the existing ones? So is it a sole proprietorship or a partnership or a company? Why can it grow profitably? When are you going to open the door? Do you want to cooperate with the festival? How long are the business hours? Is it seasonal?
Chapter II: Products/Services
What are our products and services, or both? What are the characteristics? What benefits can the characteristics of our products bring to customers? What is the difference between other things and competitors? If your product or service is innovative and unique, how do you make people want to buy it? And if our products and services are not special, why should others buy them?
Chapter III: Market
Who is selling things? First, make clear where the target market is, as I just said: How old is the customer? Is it to serve existing customers in the existing market? Or develop new customers in the existing market? Or serve existing customers in new markets? Or develop new customers in new markets? Different markets and different customers have different marketing methods. What is marketing? Is to find out who the customer is first, and then try to get the customer to take the money out of his pocket to buy things. Know where the real customers are when selling. What kind of benefits does the product have for customers? What kind of marketing methods should be used? Is the channel direct selling or looking for a dealer? How to position, go public and promote sales is related to market size, expected market share and annual growth potential. When the market grows, does the market share rise or fall? Is the market competitive? If not, why not? Then how to price and budget? What kind of strategy should we adopt? Wait a minute.
Chapter IV: Location
The general company may not have much influence on the location, but if you want to open a store, the location of the store is very important. Otherwise, why should McDonald's open on the corner? Usually, bad lots are bound to close down, and good lots are more profitable.
Chapter 5: Competition
Do the competition analysis for the next three times, and pay attention to the relationship with competitors.
1. When you want to start a business or enter a new market, of course, you must do a competitive analysis first.
2. Competition sometimes comes from direct competitors and sometimes from other industries, so when a new competitor enters the operation market, it is necessary to conduct competition analysis.
3. It is best and most labor-saving to do competitive analysis anytime and anywhere. You can think from these five directions: Who are the five closest competitors? How is their business? How similar are they to the business? What did you learn from them? How to do better than them?
Chapter VI: Management
You need to establish your own management major and related background, understand your own weaknesses, and how entrepreneurial teams complement each other. Advantages and disadvantages between entrepreneurial teams, and how to divide their responsibilities and responsibilities? Are responsibilities clearly defined? Besides the team itself, are there any other resources that can be allocated and obtained? 98% of the failures of small and medium-sized enterprises come from the lack of management, and 45% of them are due to the lack of competitiveness of management. There is no clear solution at present. Another 20% is because the company's internal majors are not balanced, so we should strengthen our own majors. There are also 18% people who lack management experience and need to find complementary business partners to make up for it. In addition, 9% were inexperienced in related industries, 3% were taken lightly by operators, 2% were cheated by others, and finally 1% came from natural and man-made disasters. The other 2% of small and medium-sized enterprises closed down, which are not the above factors.
Chapter VII: Personnel
What is the demand for personnel now, in half a year and in the next three years? What other professional technologies need to be introduced? Where are the professionals? Can it be introduced? Need full-time or part-time manpower? Is the salary monthly or hourly? What benefits are provided? Is there overtime pay? Is there any education and training? What is the cost of these personnel?
Chapter 8: Financial Demand and Application
How to use financing/wealth management funds? Is it used for business turnover? Or buy more equipment, prepare materials or develop technology? When should I use it? And suppliers, specifications, brands, prices, quantities, freight and taxes? How to calculate the demand? What contribution does financing make to professional profits? Have you estimated the income statement, balance sheet and cash flow statement for the next three years? 1 The report is in months, and the second and third years are in years.
Chapter 9: Risks
Doing business is bound to be risky, so you should pay attention to it at ordinary times. Risk does not mean competition, nor does it mean risk. The risk may be: there is a MRT next to the original location.
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