Heidelberg's products for users include prepress products, digital direct imaging equipment, digital printing equipment, sheet-fed printing equipment, post-press processing equipment and printed materials.
Heidelberg is the world's number one sheet-fed offset press equipment manufacturer, accounting for about 43% of the global market share, with annual sales of 3.6 billion euros. The company has cooperated with China for more than 40 years, and the China market has now become the company's second largest market, second only to German.
About Heidelberg
Headquartered in Heidelberg, Germany, Heidelberg Printing Machinery Co., Ltd. is the world's largest manufacturer of complete sets of printing equipment and the only manufacturer that can provide customers with complete printing solutions.
Heidelberg has been in China for 40 years. 1998 formally acquired the printing equipment department of baolong foreign firm, established China co., ltd., headquartered in Beijing, and set up representative offices in Shanghai, Shenzhen and Hong Kong. Up to 200 1, * * * has more than 500 employees. As a wholly-owned subsidiary of Heidelberg Printing Machinery Co., Ltd. in China, Heidelberg China Co., Ltd. has been committed to providing customers with future-oriented integrated printing solutions, and is responsible for operating Heidelberg prepress, printing and post-press products in China, providing services such as equipment installation, maintenance, spare parts supply, consultation, training and know-how before and after printing. The Asia-Pacific region plays an important role in Heidelberg's globalization strategy. Heidelberg China Co., Ltd. is full of confidence in the development potential of China printing market. Customers in Heidelberg and China will join hands to create a better future.
Heidelberg Printing Machinery Co., Ltd. is a leading solution provider in the printing media industry, which has occupied more than 40% of the global sheet-fed printing machine market. Headquartered in Heidelberg, Germany, Heidelberg Company focuses on the whole production process and value chain of sheet-fed offset printing technology, and the format specifications of the equipment cover a variety of practical options. In addition to printing equipment, Heidelberg's products also include prepress plate-making equipment and postpress processing equipment, as well as software series that can integrate all printing production steps. Moreover, Heidelberg also provides users with a series of spare parts, consumables, second-hand equipment and equipment maintenance services, and offers a wide range of training courses in Heidelberg School of Printing and Media. Heidelberg also assists users in making investment plans and provides financing facilities.
Heidelberg has always been the market leader of the major industrialized countries of the Organization for International Economic Cooperation and Development. At the same time, in Asia and Eastern Europe with rapid economic development, Heidelberg Company is rapidly integrating into the local market. Heidelberg has technology R&D and production bases in six countries around the world, in addition to about 250 sales branches, serving more than 200,000 users worldwide. 85% of Heidelberg's sales come from its own marketing agencies, and more than 80% of them come from countries and regions outside Germany. In fiscal year 2005/2006, Heidelberg Company achieved a turnover of 3.586 billion euros and a net profit of 654.38+0.35 billion euros in printing, post-press and financing services. As of March 3rd, 2006, Heidelberg Group had18,716 employees worldwide.
Heidelberg China Co., Ltd. was formally established in 1998, headquartered in Beijing, with representative offices in Shanghai, Shenzhen, Guangzhou and Hong Kong, with more than 500 employees. One of the milestones: 1998 Heidelberg takes root in China.
As early as half a century ago, when People's Republic of China (PRC) was just founded, Heidelberg set foot on the hot land of China as the world's top printing technology spokesperson. In 1970s, the older generation printers in China came into contact with Heidelberg's equipment through the agent of Baolong Foreign Firm, and further realized its excellent performance. The introduction of these printing machines, which represent the world's advanced level, formed a craze at that time and became a landscape of many state-owned printing houses. Time flies, Heidelberg has established long-term, mutual trust and close cooperation with tens of thousands of printing users in China.
From 65438 to 0998, Heidelberg Printing Machinery Co., Ltd. acquired the operating institutions of the printing equipment department of Baolong Foreign Firm in dozens of countries including Europe, Asia, Africa and the United States, including China. In the same year, 165438+ 10, Heidelberg China Co., Ltd. was formally established with its headquarters in Beijing, with Mr. Chen Shengli as the CEO.
At the beginning of 1998, Heidelberg also chose to set up the Print Media Center (PMC) in Shenzhen, one of the core areas of China's printing industry development, and became the 13 branch of Heidelberg's world-renowned Print Media Institute (PMA). Its main function is to carry out various targeted training courses for employees, customers and university teachers of Heidelberg Company, and undertake the research and promotion of printing topics such as green printing and environmental protection.
Milestone significance:
Since then, Heidelberg has completely taken over the sales and service network in China market, and persistently provided world-leading technology, management concepts, more perfect printing solutions and more comprehensive, complete and faster services for the vast number of printing enterprises in China.
In addition, the establishment of PMC not only enables Heidelberg's own talent team to keep abreast of the latest market, technology and product information, but also trains the managers and practical operators of printing enterprises, which is of great benefit to the operation, development and practical operation of the printing industry. Heidelberg spends a lot of money on training every year, which also shows Heidelberg's sincere investment in customers and markets, as well as its incomparable confidence in the China market.
Interpretation of deep meaning:
China has a long history of civilization. As early as 900 years ago, movable type printing, one of the four great inventions in China, was born in the Song Dynasty, thus enriching and even rewriting the inheritance of civilization. Movable type printing, as the most outstanding invention of the whole era, was gradually introduced to Europe.
/kloc-In the 5th century, the Germans took over the baton of developing printing technology, and John Gutenberg explored the metal movable type printing method, which opened a chapter in the era of human-scale printing. In the growing social demand, printing and printing machines are increasingly optimized and mature. In this earth-shaking change, Andrias Heim founded a foundry with the unique pragmatism and rigor of the Germans, which is the predecessor of Heidelberg Company.
Since then, the high innovation spirit and amazing continuous innovation achievements have made Heidelberg Company always stand at the peak of printing in the world and become the leader in setting the whole industry standard. Having Heidelberg equipment has gradually become the pride and dream of printers all over the world.
When we look at the moment when Heidelberg China Co., Ltd. was founded in June19981/from the perspective of civilization and history, we will find that it was a meaningful handshake between the country where ancient printing originated and the country where modern printing reached its peak.
Milestone 2: 200 1 Heidelberg Tour China Station
In the autumn of 200 1, Heidelberg China Co., Ltd. held a one-month tour exhibition in the provincial capital and large and medium-sized cities of 17 for the first time, which was well received by users. Since then, the annual exhibition tour of Heidelberg Company has become a classic, bringing the latest market trend analysis, technical achievements, innovative technologies, practical operation guides and other precious information to printing enterprises all over the country every year.
"Users are always the focus of our attention"-close to users and serve users, which is Heidelberg's aspiration, not a simple slogan. In order to understand the needs of users and listen to their voices, Heidelberg volunteered to approach thousands of enterprises, taking communication as the starting point, solving practical problems and promoting the development of printing enterprises as the goal, putting itself in the user's shoes and passing on the most valuable and practical views and information to users. The platform of Heidelberg's exhibition tour has also created a rare exchange opportunity for many printers. People are honest with each other in technology application, successful experience and management experience ... they are willing to help each other and share the joy of years of tempering and growth.
Milestone significance:
As of June 5+February, 2006, Heidelberg China Co., Ltd. has successfully held a national exhibition tour for six consecutive years. The scale, intensity, care and care of the roving exhibition are almost incalculable. From winter to summer, from provincial capitals to first-and second-tier cities, from coastal areas to inland areas, users can feel Heidelberg's continuous and profound care whenever and wherever. Year after year, Heidelberg has been working with users to experience and understand the development and changes of China printing market.
Interpretation of deep meaning:
The German people have always been famous for their shrewdness and ability, and their innovative spirit makes them unique among the nations in the world. In the 20th century, roadshows with trucks transporting Heidelberg's machines caused a sensation in Germany. In the history of printing industry in China, Heidelberg was also the first to use travelling exhibitions to transmit information and communicate.
Today, with the progress of society, economy and culture, the relationship between countries, enterprises and individuals is getting higher and higher, and people living in the "global village" have higher and higher requirements for communication. However, no matter what new media human beings create and what means and forms of communication they adopt, people-oriented, heart-to-heart communication, openness and frankness are the only ways to seek the source.
Milestone 3: Heidelberg, made in China in 2006.
On September 28th, 2006, Heidelberg's new assembly plant in Qingpu Industrial Park, China was officially completed. This is Heidelberg's first factory in Asia. Production in the assembly plant began in the spring of 2006. At first, a series of folding equipment suitable for post-press processing of printed matter was produced, and the second stage of production will focus on the assembly of small-format offset press. The core components of the machine are manufactured and supplied by the German production base. After that, about 80% of the spare parts will be provided by local manufacturers in China.
Milestone significance:
The printing and post-press equipment assembled by Heidelberg Shanghai Factory aims to meet the needs of users in China, including powerful, flexible and fast Starr KHC78 and KHC66 folding machines and Bayin PM52 offset press, which is highly praised in the eight-format field. The assembly of all equipment is based on Heidelberg's mature technology and quality, and is produced and tested in strict accordance with Heidelberg's quality standards.
Interpretation of deep meaning:
Heidelberg's opening of a production base in China has played a positive role in promoting the overall development of China's printing industry and even the accumulation of China's strength.
First, cultivate the market. The development speed of printing industry in China is second to none in the world. According to the statistics of trade associations, up to now, there are about 65,438+10,000 printing enterprises in China, and the annual sales volume is increasing at a rate of 10% or more. It is predicted that by 2007, China will become the largest printing press market in the world. As a pioneer in the global printing industry, Heidelberg took the lead in setting up a factory in China and gradually increased its investment, which showed its full affirmation and firm belief in the development of printing industry in China. We have reason to believe that with the strong support of the government and the joint efforts of all parties in the market, the printing industry in China will glow with the vitality of the new era.
Second, cultivate talents. For the new employees of Heidelberg Shanghai factory, they need to receive 3-4 months of closed training at Heidelberg headquarters before they officially take up their posts. While mastering excellent technical standards, they are all impressed by Heidelberg's corporate culture. At the same time, a large number of German experts give on-site guidance and technical support to the machine assembly process in the factory. Since the establishment of the Shanghai factory, it has a team of more than 150 people with international standards and excellent technology. They are undoubtedly pioneers in promoting the overall level of the industry.
Third, promote the development of surrounding industries. All parts of Heidelberg Shanghai assembly plant are imported from Germany, but in the long-term planning, Heidelberg will gradually increase the proportion of domestic parts, which will put forward higher requirements for the technical level and production capacity of local suppliers and will certainly promote the development of these surrounding industries.
Finally, Heidelberg set up a factory in China, which, in a sense, also confirmed China's achievements in reform and opening up and improving the comprehensive investment environment of the city, reflected China's unique advantages in attracting overseas direct investment and participating in the international economic division of labor, and created opportunities for China to better and faster integrate into the global economic integration.
Heidelberg number
General Manager of Heidelberg Asia Pacific-Guyun Zuo En
Chen Shengli, CEO of Heidelberg China Ltd.
Benhart Scheer, Chairman of Heidelberg Printing Machinery Co., Ltd.