From 19 16 to 19 18, Cadillac logo is a tulip bud and a crown inlaid with nine pearls on the original registered trademark. The pearls in the crown later became seven, designed on the shield. This design 1925 has been in use. In 1933, in order to better combine with Cadillac's flow model, the designer made the logo grow long wings. After the war, Cadillac introduced new logos, including the basic "V" and Corolla design. The logo of 1947 combines the word "V" with Corolla for the first time. Starting from the model of 1956, the Cadillac logo gradually became longer, lower and wider. When it comes to 1960 Cadillac, this sign has reached its widest width. In the new century, Cadillac has made a series of drastic innovations, including redesigning the Cadillac Corolla coat of arms. The newly designed logo contains bold and sharp edges and corners, which reflects Cadillac's future design concept. The new corolla retains the existing color combination-gold and pure black, which symbolizes wisdom and wealth; Red symbolizes courage in action; Silver represents purity, kindness, virtue and abundance; Blue stands for chivalrous spirit. The logo is based on platinum color. This is the first time in 27 years to make a big innovation on the logo, and it is also one of the 30 innovative designs of Cadillac in 97 years.
In the history of 100 years since the trademark registration of Cadillac, Cadillac has been used by countless political circles, literary and art circles and corporate giants. Among these cars, fleetwood is regarded as the supreme, mostly used as a concierge car, which represents the highest quality and image of luxury cars of General Motors. Cadillac has always been the symbol of the most luxurious car in America.
In 2009, General Motors, which was hit hard by the subprime mortgage crisis, declared bankruptcy protection and sought the help of the US federal government. Cadillac, Buick and Chevrolet were declared as reserved brands for restructuring. 8-cylinder engine.