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From liberal arts champion to Peking University butcher

Lu Buxuan was born in Gaozhai Village, Du Ming Town, Xi, Shaanxi Province. His family was poor and lost his mother at an early age.

My father tried his best to support a family of several, but he still lacked food and clothing. As the eldest son of the family, he tasted the hardships of life very early.

What makes Lu Buxuan feel the most superior is learning. When he graduated from primary school, he was admitted to the key class of Du Ming Middle School with the first place in the whole region. After the senior high school entrance examination, his grades could have been promoted to the county key high school, but considering the tuition problem, he chose the ordinary middle school close to home as the second best.

1984, Lu Buxuan topped the whole school, far ahead of other students, surpassed the college admission score, and successfully got the admission notice from Xi 'an Normal University. But ambitious, he is not satisfied with this result. He simply tore up the notice to retake the exam and made up his mind to take the exam at the best school!

Many things happen. 1985, Lu Buxuan really waited for the admission notice from Peking University and was admitted to the top liberal arts scholar in Chang 'an District.

The court is Tian Shelang, and at dusk it is the palace of the son of heaven. After learning the news, the thrifty old father held a banquet for his son for several days in a row to share this glorious moment with the whole village.

Lu Buxuan, a newcomer to Peking University, is full of high spirits and looks forward to the future. "We are favored by heaven and feel that liberal arts students can transform society."

But after staying in Beijing for a while, his pride soon turned into inferiority. From a small mountain village, he has been compared by other students in many aspects, such as vision and knowledge reserve.

When roommates met for the first time, they even mistakenly thought they were rural relatives who sent their classmates to school. "You sat cross-legged on the bed like those farmers in northern Shaanxi I saw in the movie, put the cigarette I threw you to your ear, and smiled at me with a dark face and brown teeth."

In the following days, he began to exert himself secretly, spending most of his time in classrooms and libraries, trying to catch up on all kinds of knowledge, attending classes whenever he was free and learning from successful people.

During his four years in Peking University, Lu Buxuan never indulged casually. He has a bigger dream in his heart. He wants to be a successful person in the future, and he will do some big things, whether in business or politics.

However, fate seems to have played a joke on Lu Buxuan. 1989 After graduating from Peking University, it was not directly assigned to the employer. His dispatch certificate was sent to Xi Personnel Bureau, waiting for the second assignment.

As a poor student who just walked out of the ivory tower, he greatly underestimated the complexity of human society. He thinks highly of himself and doesn't know how to be flexible. He ran into a wall everywhere in his contact with work.

After many twists and turns, Lu Buxuan, who graduated from the Chinese Department of Peking University, was assigned to a dying diesel engine parts factory in Chang 'an County. In fact, he was seconded to the local economic and planning commission, only as a temporary worker, and did not enjoy the preparation treatment, nor could he get a house. His salary is only half that of a regular employee.

The huge gap between dream and reality is hard for this ambitious young man to accept. After several struggles, he was forced to choose to go to the sea, run the construction site, decorate and open the canteen ... Many attempts ended in failure, and he was heavily in debt.

When the career is low, love is also frustrated. The first wife thought that Lu Buxuan, who was down and out, made her lose face and simply chose to divorce him. The conditions for divorce are: the finance belongs to the woman and the debt belongs to the man.

In this way, the son of heaven, who walked out of Peking University, fell into the quagmire of life a little bit, and even began to gamble and drink, seeking a moment of pleasure and fairness at the poker table.

From 65438 to 0999, in order to make a living, Lu Buxuan tried to sell pork under the persuasion of his second wife. This line has low cost and quick recovery.

It is against one's will to let Lu Buxuan, who is writing a book, make a living between the flesh and blood of knives and axes. Lu Buxuan himself felt ashamed to do this job and was afraid to tell his father in the village. But life is a very realistic thing. Eating and drinking Lazar can't tolerate any melodrama.

In this way, he buried his head, tried to forget everything about Peking University, and silently began to sell butchers.

Neighbors don't know his past, so Lu Buxuan only said that he was illiterate and never learned to read. But when acquaintances in the village recognized him before the meat case, the news quickly reached his father.

The elderly father came here with anger and pain. Why did Wen Quxing's hard-earned son fall into such a situation: "You went to college to do this, what's the use of going to college!"

In 2003, a report entitled "Peking University gifted scholar Chang 'an sells pork on the street" embarrassed Lu Buxuan, 37, to the camera, which triggered a wide-ranging social discussion: Is reading really useless?

At that time, he wore thick glasses, a white vest and a greasy apron, and smoked a cigarette in front of the messy pork stall.

When the reporter asked "what do you want to do in the future", his answer was humble: "I dare not say that fate is basically out of my control."

For a time, Lu Buxuan became a typical example of "reading is useless" in many people's minds. Even he thinks that it is unreasonable for Peking University graduates to sell meat, which is a great waste of knowledge.

His roommate in Peking University was also shocked when he learned about it. He wrote overnight: "No matter what industry you are engaged in, no matter what changes have taken place in your life, your heart will always be the original one ... We all hope that you can get out of the heaviest moment in your life ... and we will do our best to help you."

With the great concern of the society, "help" really came.

In 2004, Xi Chang 'an District Archives Bureau provided jobs for Lu Buxuan, and Lu Buxuan finally entered the long-cherished system and participated in the compilation of local county records.

After becoming an official, Lu Buxuan seldom takes annual leave and weekends. He spent a lot of time visiting villages, collecting materials and compiling more than one million words of local chronicles of Chang 'an District. This unit was later rated as an advanced unit of local chronicles compilation in China.

Lu Buxuan is very "serious" and "honest" about his work, whether it is a knife case or a console case, and even shows a strong axis.

Perhaps, it is the strength of this scholar axis that makes him more legendary later.

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The temple did nothing, and the meat case was written in the Spring and Autumn Period.

After entering the archives, Lu Buxuan finally lived a decent and stable life. But after working for several years, it is difficult for him to find a broader development space in his career.

In 2008, Bobby Chen, an alumnus of Peking University, found Lu Buxuan and tried to explore a better pork marketing model. Although Bobby Chen also sells pork, he has more than 500 stalls and is worth hundreds of millions.

He took a fancy to Lu Buxuan's skill in selling pork.

At that time, the chain pork shops in Bobby Chen could only sell 1.2 pigs a day on average, while a stall in Lu Buxuan could sell 1.2 pigs a day. The huge data contrast made Bobby Chen sit up and take notice of this Shaanxi alumnus.

In 2009, under the persuasion of Bobby Chen, Lu Buxuan decided to help Bobby Chen to open the Butcher School, which was funded by Bobby Chen and taught by Lu Buxuan, covering marketing, nutrition, etiquette and cooking.

Since then, Lu Buxuan has been upgraded from a "butcher" to a "butcher principal".

In 20 16, Bobby Chen's "local pig No.1" brand entered the field of e-commerce, and Lu Buxuan took the platform as a friend, which was quickly criticized by the media: one titled "Can Peking University Butcher take care of both business and civil servants?" The commentary questioned Lu Buxuan's illegal business.

In the face of criticism, Lu Buxuan, 50, had a clear conscience, but after careful consideration, he simply resigned from the system and formally joined the company in Bobby Chen, becoming the co-founder of the brand "Tu Pig No.1".

He was advised not to resign for the time being, and it is not too late to come out to do business after retirement. However, Lu Buxuan thinks that resignation is of great significance to him: in the unpredictable fate, it is the first time in his life that he has taken the initiative to choose.

Subsequently, the Lu Buxuan family moved to Guangzhou, focusing on selling pork.

Time flies, and several years have passed. What is Lu Buxuan doing now?

At the end of 20 19, Lu Yu went to Guangzhou to interview Lu Buxuan again. Today, he works as a senior manager in a company in Bobby Chen, and he still deals with pork every day.

Slightly different, Lu Buxuan now sells not only pork, but also beef, chicken and chicken feet. Every day, he will visit various booths, listen to customers' opinions and discuss possible improvement plans.

Occasionally, when he is free, he will go to the "butcher school" to give lessons to the students. Anyone who wants to enter the company must receive a month-long training in the butcher school to learn the basic skills of knife case.

Since its establishment in 2009, Butcher School has trained more than 65,438+/kloc-0.0 million students, most of whom are college graduates from all over the country. Lu Buxuan asked the students to be familiar with the common sense of pork, and they should know something about management and stalls.

In the company, Lu Buxuan is often the one who dares to put forward different opinions to Bobby Chen. Two people often disagree with each other, so they push the company forward together in constant collision.

In 20 19, the turnover of "local pig first" exceeded1800 million yuan, and Lu Buxuan is still struggling to be a "pork guy".

After work, Lu Buxuan likes to chat and drink with friends, and occasionally look at Tang poetry and Song poetry. These are all his hobbies.

He used to think that selling meat was not a decent job for a scholar. It was not until 20 13 that he returned to Peking University to give a speech. The first sentence he said was: I discredited my alma mater and lost face.

Now, 54-year-old Lu Buxuan has gone through many ups and downs, and finally reached a settlement as a "pork guy" and a Peking University student. He began to accept his career, and even shared it as a "tag" on Tik Tok, sharing pork knowledge and life sentiment in a humorous way.

If the temple does nothing, the meat case can also be written as Spring and Autumn Period.

Lu Buxuan, a Beijinger who was in trouble selling meat, became the champion of pork business.

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Lu Buxuan: Reading changes your mind.

17 years ago, Lu Buxuan was questioned by many people as a negative textbook for reading. In retrospect, he still finds it ironic.

Even he himself once thought that those setbacks at work were related to study.

He studied phonology in the Chinese Department of Peking University for four years, and it is difficult to find a counterpart job after entering the society. He later advised his daughter not to study liberal arts, but to choose science and learn practical knowledge.

However, it is undeniable that the four years of Peking University have profoundly changed Lu Buxuan's way of thinking. In any case, his default self-identity is always an intellectual.

Many years later, recalling his own experience of selling meat stalls, Lu Buxuan still remembers a little thing: once the director of the industrial and commercial office accepted his stall, he had a fight with someone. It turned out that after he graduated from Peking University, the other party sympathized with him and took the initiative to return the confiscated things to him.

He is still very grateful to the director, because from the director's attitude, he felt a respect for intellectuals.

Perhaps, it is this self-esteem and consciousness from intellectuals that led to the later transformation.

Lu Buxuan is pragmatic and honest in his work. He doesn't like tricks of fraud and speculation. Therefore, selling meat only sells high-quality pork, and never lacks two pounds and shoddy.

In order to ensure the quality of pork in each stall, he often gets up at 5: 00 in the morning, goes to the market one by one, makes various investigations in detail, and constantly explores possible market space. Afraid that young customers don't understand pork, he often shares various shopping experiences on Tik Tok.

In the "Meat Case" for more than 20 years, Lu Buxuan created a bright color between greasy and bloody with the sincerity of intellectuals.

Recently, it was rumored that he was worth over 100 million yuan and donated 900 million yuan to Peking University. He was also shocked: selling pork is not so profitable, it is completely fake.

As time went on, Lu Buxuan became more and more calm and indifferent. From being ridiculed to being praised now, he is still doing his own thing silently, trying to make the pork industry by going up one flight of stairs.

Lu Buxuan said that if he had another chance to speak in Peking University, his theme would be "making ordinary things extraordinary". Turning ordinary into extraordinary is a proof of success.

Who will say that reading is useless now?

Lu Buxuan's persistence in 17 years has proved to the society that reading changes thinking.