Maotai enterprises, from the initial three small private workshops, to the local state-owned Maotai Distillery, and then to China Kweichow Moutai Group, are the painstaking efforts of generations of Maotai people. Over the past 60 years, we have made great efforts, with both successful experiences and lessons of failure, dismal management and impressive performance. Thanks to the support of excellent corporate culture, we ensure that the foundation is evergreen, the operation is sustainable, and the flag and brand remain unchanged.
The unique history and culture have made Maotai, the national wine, and also her brand attributes. 200 1 The article "National Liquor Maotai Remodeling Culture" expounds the cultural connotations of "green Maotai", "humanistic Maotai" and "technological Maotai".
Quality characteristics of maotai liquor;
Maotai Liquor is the originator of China Daqu Maotai-flavor liquor. It has the characteristics of clear and transparent color, outstanding sauce flavor, rich aroma, elegant and delicate taste, soft entrance, crisp and sweet taste, full body, long aftertaste and lasting fragrance in empty cups. People call the unique flavor of Moutai Mao Wei, which is a typical maotai flavor style in China.
Maotai liquor is pure, transparent and mellow, and consists of three special flavors: sauce flavor, cellar bottom flavor and mellow sweetness. At present, there are more than 300 known aroma components. Moutai has many aroma components, and some people praise the taste of the three houses next door for opening a bottle of ten square li after the rain. Maotai liquor is fragrant but not bright, and no spices are added in the brewing process. All aroma components are naturally formed during repeated fermentation.
Reference to the above content: Baidu Encyclopedia-Maotai