How to name a trading company? In recent years, commerce and trade have flourished, especially many foreign trade companies have made a lot of money. Therefore, the trend of establishing trading companies is growing. To start a trading company, we must first give the company a nice and loud name. The company name represents the brand and spirit of the company, so it is very important. So, how to give a good name to a trading company? Today, let's look at the names of Daquan, the trading company and Bian Xiao.
How to name a trading company?
The company name should be short and lively. Names use fewer words and strokes, which is convenient for communication with consumers and easy for consumers to remember. At the same time, Huai
The company name should be suitable for the company's philosophy and business purpose, which is helpful to the shaping of the company's image. For example, the word "Bluebird" in the Bluebird Building is really like an island in the blue ocean. It is quiet and peaceful here. In order to provide people with a day's rest, it poured out the feelings of Bluebird to consumers, thus establishing a good corporate image.
The company name should have its own coordination. Natural company names can avoid being identical with other company names, avoid confusing the public memory and deepen the public's impression of the company. For example, Beichen of Beichen Group, Tian Tian of Tian Tian Express, Lenovo of Lenovo Group and other names. All of them have the nature of coordination and are impressive.
The company name should have the same but remarkable boldness of vision, be attacked, have boldness of vision and give people a shock. For example, STONE of STONE Group is taken from the English homonym of Stone, which means that the stone explodes, which means that the hard stone has not been broken and hit by the tip of new technology.
The company name should be loud and easy to remember. For example, McDonald's has a loud voice and strong rhythm, so it has great communication power. The name is awkward, the sense of rhythm is not strong, there is no broadcast effect, and it is not conducive to communication. It is difficult to achieve the public's * * *.
A complete list of trading company names, principles of trading company names
First, the meaning should be correct, without indecent homophonic meaning.
Second, the proper name is dedicated and worthy of the name.
The name is the exclusive symbol of things, and it can accurately reflect the characteristics of things if it is worthy of the name, while J can make people speak fluently, which is what the ancients said. So "worthy of the name" is an important naming principle.
Third, "less, shorter and louder", strive for fewer words and fewer strokes, and the font structure conforms to aesthetic principles, which is convenient for writing and memory. In the same information transmission process, the shorter the product name, the better, and the shorter the product name, the more advantageous it is. Therefore, the product name generally does not exceed four syllables, because words with few strokes are easy for the public to remember. "Less, shorter and louder" is one of the conditions that determine the success of a name. Sanyo, Hitachi, Toshiba, Sony and Mercedes-Benz in Germany are all examples of short and loud names.
Fourth, the name should be loud, in line with the laws of phonetics, with beautiful melody and cadence. If the names are all flat, then the names are quite flat and sound rhythmic. If it's all falling, it's hard for people to pronounce it and it sounds monotonous. So the name is composed of two tones, which produces a beautiful melody effect with harmonious rhythm and sounds good.
Fifth, don't infringe on the exclusive right of product names of similar enterprises.
Sixth, the discrimination of product information. The pronunciation and meaning of product names will affect consumers' preconceived intuition or feelings. Generally speaking, consumers will have an intuitive judgment on the name of the new contact: its name should be a commodity. For example, "Wahaha" and "bubble gum" are obviously aimed at children and teenagers. Therefore, product naming involves product concept, product function, product special performance, market positioning, usage, consumer satisfaction, relationship with competitors' products, media communication plan, relationship between products and company names and existing trademarks, etc.
Seventh, the image is consistent. The products of an enterprise should be consistent with its corporate image, and the trade name should not conflict with the industry in which the company is engaged. The name of NIS design can reach G.
Trading companies are called Daquan, and trading companies are taboo.
Avoid biased words
Trademarks are used to address consumers, taking into account the popularization of words. But unfortunately, some trademarks also have some very serious problems in naming words. A soybean protein powder factory named its products such as soybean protein powder and instant soybean milk "Fenggang". Don't say that ordinary farmers and citizens don't know such trademarks. I'm afraid even the teachers in the university may not be known to everyone.
Avoid bad intentions.
For example, you happen to be engaged in the manufacture and sale of cosmetics, so you are whimsical. You want to register "heroin" as a trademark and let consumers buy it by name. Then you may enter the trademark office on impulse, but come out in frustration! Because the word "heroin" is not only homophonic, but also synonymous with drugs, which obviously violates the so-called principle of good manners and customs.
Avoid vague meaning.
The implication is that the pronunciation is too profound for others to understand. It's like choosing an obscure word. The meaning is good, but no one understands it. No matter how good the meaning is, it is meaningless.
Encyclopedia of naming trading companies, common skills of naming trading companies
A, trading company naming skills:
Trade name tricks 1: boasting about nomenclature
The main purpose of naming a trading company by boasting is to vividly reflect its advantages in reputation and product quality. In the name of a trading company, so as to increase self-confidence, put pressure on opponents and give public trust. Such as Shanghai Jincheng Craft Club, its significance lies in not being broken in the competition, such as Jincheng Tang Chi. The significance of naming Shanghai Jingyi Glasses Trading Company and 20 16 Trading Company is that trading companies can strive for perfection in all aspects.
Trade name technology 2: homophonic nomenclature
This naming seems to be accidental coincidence, but in fact it has ulterior motives and makes people feel interesting to read. For example, Yu Pinghan, the boss of Shanghai, named his shop Yu Liangxin Pharmacy. His pronunciation is homophonic with "conscience", which makes the public feel that his boss is sincere in doing business and does not make money.
Trademark naming technology 3: symbol naming method
The naming method is mainly in kind to highlight the distinctive characteristics of enterprise trading companies. Now it has developed into a part of CIS in the world. The famous black monkey hat shop is to make a wooden black monkey into a shop door to show its historical tradition and distinguish it from other hat shops.
Second, the trading company naming method:
1, named around historical events or hot topics.
For example, "Beijing Southern Tour Industrial Company" shows investors' support for Comrade Deng Xiaoping's southern tour speech; Another example is the "Post-1997 Restaurant", which shows that investors are full of confidence in the future of Hong Kong 1997 after its return to the motherland.
2. Translation methods
That is, the font size used comes from foreign words, that is, from literal translation or free translation of foreign words. Foreign-invested enterprises often use this method when applying for enterprise name registration, such as Shell, Philips and Siemens. The most successful example of applying for translation is Coca-Cola Company in America. Cococola translated into Coca Cola is transliteration, but the choice of Chinese characters skillfully caters to China culture. It has narrowed the distance between the elderly and ordinary people, thus generating a sense of identity.
3. Trademark consistency rules
Even if the enterprise is registered or ready to apply for registration, word mark will be used as the enterprise name. The advantage of this method is that the brand name and trademark are the same, which can make full use of the limited attention of customers. Whether in daily business activities or in advertising activities, we often get twice the result with half the effort. "Stone" and "Jianlibao" in the names of Runeng Group and Jianlibao Group are both trademarks of enterprise products.
4. Use abbreviations.
That is, the abbreviation of the name is used as the font size of the enterprise name to indicate the affiliation of the enterprise. 20 16 Most font names starting with "Zhong" and "Hua" used in the names of trading banks at present belong to this method. For example, most enterprises directly under China International Trust Company use the font name of "CITIC"; Enterprises affiliated to the Ministry of Railways often use the name "China Railway"; Most enterprises adopt "China"
That is to say, naming does not follow tradition and convention, pursues novelty and individuality, or humor, or wins by eccentricity, which leaves a deep impression on people. Goubuli should be said to be the masterpiece of this method.
6. Traditional font size method
If it is more auspicious, it represents the bright hope of investors. Commonly used words such as Fu, Shun, Fa, Long, Xing, Rui, Tai, Xiang, Ren, He, Sheng, Feng, etc. , such as Ruifuxiang Silk Store, Tongrentang Pharmacy, Fengfeng and so on. In addition, there are names of famous mountains and rivers, rivers and lakes, places of interest, etc. For example, the names of enterprises also belong to this law, such as Mount Tai, Kunlun, Yangtze River, West Lake and Great Wall.
Example of product name:
Tongbotong
The meaning of this name comes from the idiom "ancient and modern". It means well-informed, knowledgeable and well-informed; It means learned, educated, knowledgeable, auspicious and beautiful.
The pronunciation of Bohetong is B, Tong, and the tone rises and falls. Beautiful melody, catchy.
Conducive to identification, communication and brand promotion.
The five elements of the name are configured as: water-fire.
Complete list of trading company names, complete list of Nice trading company names.
Gaoma trading co., ltd
Yida trading co., ltd
Sheng Da trading co., ltd
Weiheng trading co., ltd
Shuntianfu trading co., ltd
Xin electronic trading co., ltd
Tongda jiuzhou trading co., ltd
Chen trading co., ltd
Gina trading co., ltd
Huiyuan trading co., ltd
Wanda trading co., ltd
Zhongchu Hengtong trading co., ltd
Hongye trading co., ltd
Jinyiming trading co., ltd
Dongshengtai trading co., ltd
Aishun trading co., ltd
Daxintong trading co., ltd
Yun Kang trading co., ltd
Wanda trading co., ltd
Long Yuan Taixing trading co., ltd
Zheng Hao trading co., ltd
Jiuyi trading co., ltd
Zhongxiang trading co., ltd
Youcheng trading co., ltd
Shunda trading co., ltd
Qiming trading co., ltd
Chende trading co., ltd
Zhengyang trading co., ltd
Yihang trading co., ltd
Sanhe trading co., ltd
Baite trading co., ltd
Longtai trading co., ltd
Hui trade advertising co., ltd
Aidu trading co., ltd
Da trading co., ltd
Ainuowei trading co., ltd
Li Hao trading co., ltd
Kunteng trading co., ltd
Zhong Da trading co., ltd
Hongda trading co., ltd
Xinghan trading co., ltd
Shifeng trading co., ltd
Honghaote trading co., ltd
Zhongshengjia trading co., ltd
Baosteel trading co., ltd
Yangling trading co., ltd
Yi trading co., ltd
Jiate trading co., ltd
Tongxin trading co., ltd
Qian Chao trading co., ltd
Huaxin trading co., ltd
Yong Cheng trading co., ltd
Hua trading co., ltd
Shang Hong trading co., ltd
Cijin trading co., ltd
Zhongchu Hengtong trading co., ltd
Hao Jing trading co., ltd
Ku trading co., ltd
Shengteng trading co., ltd
Siquan trading co., ltd
Hong kong trading company limited
Hongsheng trading co., ltd
Fulan trading co., ltd
Shunda Jichang trading co., ltd
Tianze trading co., ltd
Caiyi trading co., ltd
Fu You trading co., ltd
Ruimai trading co., ltd
Zengyu trading co., ltd
Hexing trading co., ltd
Yichang trading co., ltd
Tong trading co., ltd
Taishite trading company
Heng Bai Shi xing trading co., ltd
Huili trade city
Far east trading co., ltd
Woma trading co., ltd
Haicheng trading co., ltd
Haidi trading co., ltd
Tengda trading co., ltd
Tengfei trading co., ltd
Zhiyuan trading co., ltd
Shunchang trading co., ltd
Sheng trading co., ltd
Sen trading co., ltd
Mo Lifeng trading co., ltd
Tianbang trading co., ltd
Dongsheng trading co., ltd
Dongsheng trading co., ltd
Tianxin trading co., ltd
Tiancheng trading co., ltd
Kaiyuan trading co., ltd
Xiangyuan trading co., ltd
Qianxiang trading co., ltd
Ye Hui trading co., ltd
Huijin trading co., ltd
Tianlu trading co., ltd
Baili trading co., ltd
Baiying trading co., ltd
Fuchuan trading co., ltd
Hongchang trading co., ltd
Huiyou trading co., ltd
Hui trading co., ltd
Bohui trading co., ltd
Bona trading co., ltd
Zhong Da trading co., ltd
Sheng trading co., ltd
Zhonghui trading co., ltd
Zhongxiang trading co., ltd
Huadu trading co., ltd
Yejia trading co., ltd
Xinkai trading co., ltd
Sheng trading co., ltd
Hengtong trading co., ltd
Huili trading co., ltd
Guo Tong trading co., ltd
Huaxin trading co., ltd
Huadu trading co., ltd
Xintong trading co., ltd
Jinbaili trading co., ltd
Fulai trading co., ltd
Jinshida Jinshida Trading Co., Ltd.
Xinhuiyuan trading co., ltd
Jiahuiju trading co., ltd
Vodafone trading co., ltd
Zhenghaotian trading co., ltd
Li Deyi trading co., ltd
Andrew trading co., ltd
Meixinyuan trading co., ltd
Qianmiaonuo trading co., ltd
Hantongchuang trading co., ltd
Jiutailong trading co., ltd
Huawei trading co., ltd
Heng Bai Shi xing trading co., ltd
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