Brand refers to consumers' cognition of products and product series.

In a broad sense, "brand" is an intangible asset with economic value, and its differences are expressed through abstract, unique and recognizable mental concepts, thus occupying a certain position in people's consciousness. Brand building is long-term.

In a narrow sense, "brand" is a kind of "standard" or "rule" with both internal and external characteristics. It is the general name of an identification system that makes it unique, valuable, long-term and cognitive by standardizing the concept, behavior, vision and hearing. This system is also called CIS (Enterprise Identification System).

There are four typical types of expanding data brand strategy:

1, demand-oriented, such as Procter & Gamble is a typical representative.

2, product-centric, such as Apple Computer is a typical representative.

3, category-centered, such as Jiaduobao red jar Wang Laoji has this feature.

4. Market-oriented, such as Wahaha.

Baidu Encyclopedia-Brand (noun vocabulary)

Baidu Encyclopedia-Brand Strategy