What is the secret weapon for McDonald's to keep growing?
? Provide great convenience for customers? It is a factor that promotes the growth of McDonald's. In China, Egypt and South Korea, food delivery is one of such convenient measures. Another convenient measure is to add? Dessert station? Or the dessert window, passers-by can buy ice cream cones directly without waiting in line in the store.
In addition, McDonald's upgraded its restaurants all over the world, modernized the decoration style, provided facilities such as free wifi and flat-screen TV, extended the business hours, increased the number of two-line shuttle restaurants, and greatly shortened the queuing time of customers.
In the United States, McDonald's makes full use of Americans' hobby of eating snacks. In order to attract customers, McDonald's provides snacks such as chicken rolls and biscuits most of the day during the period when there are few passengers between meals.
McDonald's has also added many new dishes to attract customers, from fast food fans who love hamburgers, young mothers who love salads to office workers who just want to buy oatmeal for breakfast.
When Americans are too busy or too lazy to cook, they often order from their favorite China restaurant. So, if people in China want to order takeout, where will they call?
More and more people choose McDonald's or KFC.
Takeaway has become an important part of McDonald's growth strategy. In some cities, the population density is too high and the land cost is too high, so it is not cost-effective to build stores. Therefore, in cities such as Beijing, Seoul and Cairo, these take-away foods will be put into battery-powered induction heating boxes. There is ventilation in the box, which can keep out moisture, so that the French fries will stay warm and not soften. Ice drinks are put in an incubator with ice packs. The delivery staff will wear a red and yellow uniform of McDonald's, and a specially designed box will be tied to the back of the motorcycle to deliver the food to the orderer within 30 minutes.
Making fast food more convenient through delivery is another way to keep it attractive to customers. If there is no room service, these customers may not want to come to the store for dinner. So, what is the slogan of McDonald's? If you can't come to the store to enjoy it, we will send it to you? .
McDonald's has 8,800 stores in 15 countries in Asia-Pacific, Middle East and Africa, of which 1500 stores have provided delivery services. In every country that provides delivery services, the sales generated by delivery services increase at a double-digit rate every year. In Egypt, more than 30% of total sales come from express delivery service. Most of McDonald's delivery orders are booked by phone, but the company has started to provide online ordering services in Singapore and Turkey. Because it saves the cost of building a call center. For fast food, this represents the future.
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