February 14 is the most romantic day of the year. On this day, infinite tenderness is released, sincere desire and expectation are waiting for the answer, and the collision between hearts leads to eternal love in generate. On such a romantic day, we send sincere wishes with practical actions. May all lovers in the world be happy together.
I. Theme of the event
"Heart to Heart Star Wish" borrows a romantic star and makes a sincere wish to continue the fate of his or her previous life.
Second, the purpose of the activity
1, the ultimate goal: to increase product sales;
2. Direct purpose: improve brand awareness and reputation through activities;
Third, the activity time
65438+1October 23rd-February 20th
Fourth, the venue
* * Jewelry selling points in North China
Verb (abbreviation for verb) organizer
* * Jewelry Co., Ltd.
Sixth, the details of the incident.
Divided into three parts
1, dedicated to lovers who can spend Valentine's Day;
2. Dedicated to lovers who can't spend Valentine's Day;
3. Dedicated to single aristocrats.
Specific as follows
1, dedicated to lovers who can spend Valentine's Day.
Write a romantic poem with him (her) * * *, make a sacred covenant with him (her) * *, share deep language with him (her), hold hands with him (her) * * * in this life, and continue the fate of previous lives.
Love recommendation: "Heart Talk"
2. Dedicated to lovers who can't spend Valentine's Day.
There are you and him (her), unchanging true feelings and eternal expectations, just because love is in our hearts. Give him a blessing, and it will come true, because it is the embodiment of love.
Love recommendation: Heart Sea
3. Dedicated to single aristocrats
On the day when the color plates are paired, let's put down our burdens for a while and have a date with the meteor. I believe it will fly to the place where our dreams come true with our wishes.
Love recommendation: Kiss of an Angel
Highlights 1
"heart to heart, star to star"
Make a sincere vow to him or her, and let the meteor carry your true feelings and travel through every corner of the world. I believe the dream in your heart will come true.
(Purpose: To create a romantic atmosphere for lovers and let them feel the uniqueness of * * jewelry. )
Prop preparation: The meteorite, placed in a delicate glass box, represents the eternal love of one percent, one thousandth, one thousandth and one billionth of a meteor.
Activity highlight 2
"True Statement Collection"
Participants fill in your declaration on the card specially made for you, and we will select the most creative declaration, the most touching declaration and the most romantic declaration on March 3. Be sure to leave your contact information! We will help you convey your love to him/her.
(Objective: To create a space and venue for couples to vent their feelings, on the one hand, to improve the brand's popularity and reputation. )
In order to make the award fair, we specially prepared a sealed box and an envelope for those who fill in the declaration. Fill it out, seal it in an envelope, and then put it in a box for the judges to choose.
Proper preparation: reserve appropriate space on the activity flyer page. In addition, leaflets should strive to be novel, unique and different, giving people a desire to read carefully.
In order to make the promotion successful, it is necessary to make the activity stimulating and stimulate the participation of the target audience. The higher the degree of stimulation, the greater the reaction to promote sales. This is the point to stimulate the target object.
Activity highlight 3
"shopping is polite"
All customers who shop on February 14 will be given small gifts. (flowers)
Activity highlight 4
You can also design and process your exclusive diamond jewelry for you at our main sales points. It must be fun!
However, you must remember to order in advance before you can give your people a unique diamond jewelry on Valentine's Day.
Besides, you can go to romantic and warm coffee shops (candlelight dinners), teahouses and discotheques.
Seven, media publicity (omitted)