Chapter 1 Testing
1, which of the following are the characteristics of new media:
I. Digital communication
B. User-generated content
C, many-to-many social interaction
D, personalization and interactivity
Correct answer: ABCD
2. The discourse power of new media is not only in the hands of a few experts or institutions, but gradually dispersed to every user.
Correct answer:?
3. New media users like to watch plain text content and hard advertisements.
Correct answer: X.
4. What is the slogan of WeChat official account? No matter how small an individual is, he must have his own brand! ? .
Correct answer:?
5. What are the functions of WeChat official account?
I. Dissemination and promotion
B, channel marketing
C, user service
D. communication and cooperation
Correct answer: ABCD
Chapter II Testing
1, the official WeChat account is clearly positioned, so that the content of the official WeChat account can be planned around the positioning, so that the content can match the demand and the content can be avoided.
Correct answer:?
2. The reason why users browse or even forward the articles of WeChat official account is not because the articles are well written, but because the articles of WeChat official account can meet his needs and bring him value.
Correct answer:?
3. The content planning of the official WeChat account includes ().
I. Value proposition
B, content composition
C, content form
D. content sources
Correct answer: ABCD
4. The name of WeChat official account is the first impression of WeChat official account, and it is a brand label, which plays a vital role in the promotion of WeChat official account. You must not take it casually.
Correct answer:?
5. The framework design of official WeChat account includes: ()
First, the function introduction
B, menu bar
C, automatic reply
Correct answer: ABC
Chapter III Testing
1, wechat official account has nothing new to write, what work has not been done well?
I. Naming
B, function introduction
C, topic selection
D, editing and typesetting
Correct answer: C.
2. It doesn't matter whether the title of the article on WeChat official account is good or not. As long as the content is good, it will become an explosion.
Correct answer: X.
3. What are the general characteristics of explosives?
First, useful
interesting
C, effective
Correct answer: ABC
4. Poor editing and typesetting will seriously affect users' reading experience.
Correct answer:?
5. When the official WeChat account pushes articles, it will be fixed at a certain time, so that users can develop the habit of reading the contents of the official WeChat account at a fixed time.
Correct answer:?
Chapter IV Testing
1. wechat official account can tap the core needs of typical users through seed users, and at the same time use seed users to expand the spread and influence of wechat official account.
Correct answer:?
2. What kind of powder increasing method belongs to offline pull-down new?
First, the contents are pink.
B, friends circle fission powder
C. Push and drain water
D, pushing each other to increase powder
Correct answer: C.
3. Some physical stores have WeChat photo printers. As long as you pay attention to the official WeChat account, you can print photos for free. This drainage method is called:
A, WeChat wifi drainage
B, offline equipment drainage
C. Push and drain water
D, offline active drainage
Correct answer: b
4. You can use today's headlines, 1 information, Netease News, Zhihu, Weibo and other information channels to drain the official WeChat account.