The retail price of this kind of cigarette, named Long Feng Cheng Xiang Treasures, is around 200 yuan. The packaging design of Longfeng Chengxiang series brand takes red as the keynote and is inlaid with the traditional pattern of "Longfeng Chengxiang", which means auspiciousness, happiness and auspiciousness. The advertising slogan "Dragon and Phoenix are auspicious, and the earth will last forever" also contains the traditional culture of the nation, which is in line with people's psychological habits. Therefore, dragons and phoenixes are not only a pack of cigarettes, but also a greeting and blessing. When consumers smoke dragon and phoenix cigarettes, they taste a culture and receive a greeting and blessing. This is the original intention of the brand founder, the desire of the production enterprise, and the good pleasure that the brand itself conveys to the people. In addition, this is also the cultural core and core value of Longfeng Chengxiang brand. Longfeng Chengxiang cigarette was founded in 1997, which is one of the key brands of Sichuan-Chongqing Zhongyan. There are many brands, such as Cheng Longfeng Xiang (festival treasures), Cheng Longfeng Xiang (festival classics), Cheng Longfeng Xiang (soft rhyme), Cheng Longfeng Xiang (hard rhyme), Cheng Longfeng Xiang (hard rhyme), Cheng Longfeng Xiang (festival) and Cheng Longfeng Xiang (boutique). Longfeng Chengxiang cigarette follows the pattern and connotation of Longfeng Chengxiang in China traditional culture. Since its birth, Longfeng has been widely recognized for its unique jubilant culture.