China at Night mainly listened to college students, young employees and migrant workers. Most of them are in the critical period of their life growth, and there are many uncertain factors in their studies, emotions, employment, career and other aspects. They are people who are confused about their survival and bear great pressure in society. However, with the rapid development of society and the adjustment of interest relations, people's physical space is getting closer and closer, but their psychological space is getting farther and farther. When it comes to their own interests, people often find that they can't find someone to talk to and communicate with, so they are very eager to have a public space to soothe their emotions, relieve stress, sort out their thoughts, enlighten their lives and meet their spiritual needs. And midnight happens to be the time when people are most relaxed, easy to communicate and easy to think. This is the age of the lonely and the age of the thinker:
The busier you are during the day, the more necessary it is to comb at night; The noisier the day, the deeper the loneliness at night.
Based on the comprehensive analysis of media responsibility, target audience and midnight time, Good Voice of China started from 65438+1 October1in 2005, and made every effort to build this midnight interactive communication platform from 0: 00 to 1: 30 every Monday to Friday-"China Night Flight". Since its launch, the program has always been close to the needs of the audience, paying attention to and interpreting news events or hot phenomena from the perspective of the individual growth of young listeners, looking at life with a unique eye, combing life with individual thinking, savoring details with mature minds, and communicating with the mind with relaxed words. The slogan of the program is to make news a specimen of understanding life.
The main sub-columns of "China Night Flight" are "Current Social Aspects" and "So Living".
Four times a week, the sub-column "Social Aspects of Current Affairs" takes news events and social hotspots as the breakthrough point, puts forward topics, and invites news parties or experts to be guests in the studio or participate in programs through telephone connection. At the same time, the mobile phone short message platform is opened to interact with the audience in real time, and music and songs consistent with the content and mood of the program are added in appropriate paragraphs. Start a topic in a specific atmosphere created by various elements and conduct responsible discussions from a people-oriented perspective. In-depth analysis of human feelings, mentality, concepts, torture of social morality, group consciousness, and put forward practical suggestions. Strive to use this easy-to-understand and participatory way to adjust the possible value misunderstandings in people's lives and guide the audience to establish correct values and outlook on life.
The regular column "Such Life" every Thursday is the first column form in the field of national broadcasting. Each program revolves around a topic, and the host vividly interprets a true story in life in the form of mini-radio drama. He stopped at every key intersection where the protagonist needed to make a choice, and asked the audience to answer how they thought the protagonist should make the right choice by SMS. In order to constantly guide the audience to realize that the key to a good life path is to take a few steps and choose a different path. This novel and unique program form not only effectively increases the audibility of the program, but also mobilizes the audience's enthusiasm for participation to the maximum extent, allowing the audience to think in listening and choose in thinking, helping the audience to gradually cultivate the ability to make correct choices at the crossroads of life through repeated choices.
China at Night focuses on mature, rational male and female hosts with unique life experiences and feelings, and leads the overall style of the program with the personality of the host. The male host is keen, wise, rational and passionate, while the female host is considerate, good at communication, sincere and friendly, and close to the soul. The hosts have their own style and charm. Key words of program features: humanity, individuality, maturity and fashion.
Night Flight has a huge, stable and highly loyal audience in China. The program has been trusted and loved by the audience since its launch. Every day, listeners from all over the country communicate with the host and interact with the program through thousands of short messages, telephone calls and emails.