Maotai's entrepreneurial spirit is to love Maotai and win glory for our country. Jianguo Winery should be a good bartender, repay the motherland with excellent products and win dignity and honor for the country. Ensuring first-class products, first-class management, creating first-class benefits and building first-class style are the code of conduct of national wine drinkers and the enterprise spirit with great cohesion and centripetal force.

Maotai enterprises, from the initial three small private workshops, to the local state-owned Maotai Distillery, and then to China Kweichow Moutai Group, are the painstaking efforts of generations of Maotai people.

Over the past 60 years, we have made great efforts, with both successful experiences and lessons of failure, dismal management and impressive performance. Thanks to the support of excellent corporate culture, we ensure that the foundation is evergreen, the operation is sustainable, and the flag and brand remain unchanged.

The unique history and culture have made Maotai, the national wine, and also her brand attributes. 200 1 The article "National Liquor Maotai Remodeling Culture" explains the cultural connotations of "green Maotai", "humanistic Maotai" and "technological Maotai".

The essence of China Liquor: You need appropriate food to match when drinking, so as to show and enhance the style of liquor. At the same time, while enjoying delicious food, we also need to express and sublimate with wine. Only when wine and food are properly matched can we give full play to their respective beauty and bring a good feeling to enjoyment.