This is about Intel technology. As you may know, the production of CPU has always been one of the most advanced technologies in the world, and it is also the technology that our country has always wanted to break through. The production of high-performance CPU requires high technology.
For example:
1978. When Intel released the 8086 processor, there were 29,000 transistors on the chip. Now, under the blessing of Moore's Law, what is the number?
When Apple released the iPhone 6 and 6s, it used its own A8 processor, and the number of transistors was-2 billion. It is difficult for our human brain to understand what this number means, and it is still placed on a very small chip. This is the result of the exponential development of chip technology in recent decades.
In addition, assembling chips requires some special equipment, such as "clean room"-this may be the cleanest place on earth. It is tens of thousands of times cleaner than the operating room in general hospitals. Even more exaggerated, the clean room can reach the size of three football fields. This is the technical level that modern chip production should reach.
All men are created equal.
About egalitarianism. The egalitarianism here refers to an equal and relaxed working atmosphere in a company. This egalitarian culture was initiated by HP and then developed by Intel.
An employee of Intel later recalled that when other companies were strictly dressed in suits and respectful to their leaders, when Intel had a meeting, everyone got together to eat chocolate cakes and sometimes even drank whiskey.
Later, many technology companies were proud of this relaxed, equal and free culture. For example, Yahoo's lobby is a playground; Google has a chef to cook, a massage room and a table tennis table. Zuckerberg, the founder of Facebook, also took a photo of his desk. Everyone found that he didn't have his own office, and then sighed and praised. But in fact, this culture has been established since Intel.
The story of "waiting for the rabbit",
About Intel's marketing. In fact, for Intel, many people underestimate its marketing ability. As a brand that does not directly face users, such as Coca-Cola, McDonald's or Nike, it is very rare for Intel to achieve such popularity. Thanks to the most famous marketing plan in Intel's history.
About 199 1 year, the advertisement "IntelInside" launched by Intel was directly translated, and Intel's processor was in it. In addition, this slogan is accompanied by a sound effect that you are familiar with, that is, the famous "lights wait for lights".
The slogan of "IntelInside". Intel launched this slogan around 199 1. At that time, they faced a big challenge, that is, another company named AMD also developed a CPU with very good performance, and the price was cheaper. Intel gradually lost its monopoly position.
So the company began to plan an unprecedented advertising campaign, the purpose is to make the processor more prominent in the computer, but also to make the Intel processor more prominent. So the logo and slogan "Intel Inside" came into being. Once this slogan was launched, everyone suddenly felt that "I want to buy electricity with Intel processors"
The feeling of brain ". Moreover, Intel has invested heavily in launching the overall marketing plan. All partners, such as PC manufacturers and notebook manufacturers like Lenovo and IBM, can share advertising fees with Intel as long as they also put the "IntelInside" logo in their advertisements.
In addition, Intel also provided the sound effect of "Waiting for the Light, Waiting for the Light" created by a famous Austrian electronic music artist for a fee, and each note was synthesized by various musical instruments such as xylophone and Malimba. This round of advertising can be said to be a classic in the history of advertising marketing. Almost ten years later, in 2000, in a global brand survey, Intel became the second most famous brand in the world, second only to Coca-Cola. This is incredible for an industrial brand.