How Taobao stores operate in Taobao does not depend on the quality and cost performance of your products. You can sell it. Because first of all, your single product has low weight and low exposure (generally speaking, you can't let enough customers "see" your product on Taobao search page). Naturally, there will be no more customers clicking to generate visitors. And converted the order. And Taobao for the platform's own value and customer shopping experience. It will only give traffic to "excellent models" (more accurately, show), and will not give traffic to garbage models. The "Rang" platform determines whether your product is a high-quality product or not, and the product quality is "good". Not that the quality of your products is really good! It depends on the "data" generated by your store! The platform is an "intelligent" search engine. All judgments are based on the data generated by your store! Only by showing the system what it likes, good data and bad data can you get more traffic and sales! Otherwise, it may still be the same in a few years, so for our small and medium-sized sellers, brushing the list is by far the best and most controllable decoration method! (As shown in the above figure, it quickly explodes 2 1 day through pure brush+micro-scouring! Brush sheet is for data service. Only when the data is excellent can you have traffic. The dividing line was set when the system was designed. If your data exceeds this dividing line, the system will give you traffic. If your data is not excellent enough, the system will not give you traffic. What kind of data does Taobao search engine like? As written above: high click rate, high collection purchase rate, high conversion rate, high UV value, high output, high growth rate, low bounce rate, DSR floating red. . . . . . If you make your data like this, the system will give you traffic, but in the early stage of a single product, when a product goes online, the system will not give traffic, so you must manually manipulate the data to show it to the system in the early stage to make the system like you. In fact, the pre-brushing is just for a beautiful data. When the data is beautiful, the system will give you traffic. If your data is always beautiful, the system will always give you traffic. It is such a simple truth that you must do a good job in click-through rate, collection purchase rate, conversion rate, uv value and output, including growth, jump rate and DSR, and give you as much traffic as you have excellent system. During the evaluation period of new products, I believe everyone can do a good job. As long as they are a little smarter, they will do these data well. But many people who have been Taobao sellers for several years can't do it well. That's because he died on the number. Up to now, people are still looking for a platform. 20 15 Anyone who is slightly knowledgeable knows that the platform number is not enough, and it has no value. But 20 18, someone is still looking for a platform. It is a ghost that such a person can do well. Then everyone knows that it is useless to do data conversion now. Because your other data is like shit, why does the system give you traffic, right? So you have to brush all the data well. All your data can be equal to or even slightly higher than the industry explosion data, then you can't stop unnecessary traffic.
Taobao shop operation method 1, traffic
Generally speaking, Taobao has two free rankings, one is the ranking of all treasures, and the second is the ranking of popular treasures.
The factors that should be paid attention to in all baby rankings are:
1, relevance (category related, title should have keywords)
2. Window recommendation
3. Off-shelf time
Step 4 choose the shopping center first
5. Consumer protection comes first
Second, the factors that should be paid attention to in the ranking of popular babies are:
1, transaction volume
2. Exchange rate
3. Collection amount
Step 4 repeat customers
5. Others: We will also refer to Alipay usage rate, consumer protection, delivery speed score, service attitude score, favorable rate, seller's credit, window recommendation, baby page views, etc. If you don't know how to do it, you can add your own account, that is, buckle and communicate with the great god to get guidance and help. Because it is a new store, the popular baby ranking can be ignored for the time being, and all the baby rankings are mainly studied.
So what you have to do is:
1, the category is correct
According to the baby's ranking attribute, put the baby in the appropriate category, because if the category is put wrong, the baby will be downgraded, and it will not be searched after the downgrade.
2. Shelf life
Generally, during the week, the traffic of Taobao is relatively large from Monday to Friday, and the traffic is relatively small from Saturday to Sunday. Therefore, it is recommended to mainly put the baby on the shelves from Monday to Friday. In a day, the peak traffic is usually around 10 am, around 3 pm and around 9 pm. If you don't know the baby's peak traffic, you can put it on the shelves during these hours.
Only two treasures are on the shelves at the same time.
A store's treasure is on Taobao's homepage, and only two can appear at the same time. Therefore, if the treasures with similar titles are put on the shelves, only two will be put on the shelves at the same time, and then other treasures will be put on the shelves every 15 to 30 minutes.
4. Window recommendation
It is necessary to recommend the window to the baby on the shelf, especially the baby who is still one hour away from the shelf.
5. Title
The general template of the title is: marketing words+brand words+attribute words. Taobao headlines can only write 60 words and 30 Chinese characters, so every word is very important. You can try to integrate the keywords searched by your baby's users, which will increase your baby's exhibition. I will write another log to explain how to find keywords and how to write better titles!
These are all ways to get the basic traffic of Taobao for free. However, it is not enough to have traffic. You also have to consider the conversion rate. New stores generally have no turnover, and people generally don't like to be the first person to eat crabs. Therefore, you need to do some activities and promotions. Here, Li Leiting will introduce how to improve the conversion rate of stores.
Third, the conversion rate
1, promotion
If you want to make a promotion, you must make it stronger, such as 50% off the package, only for the top 5 shoppers, and each customer can only buy one.
Promotion is also very particular. Generally speaking, promotion is to encourage people to shop, and restriction is to give people a sense of scarcity. Through research, it is found that restriction can make people take action more than promotion. In order to achieve better results, I suggest you use both.
Taobao also set up a traffic portal specifically for discounted babies.
Step 2 brush the bill
Baby has no sales or wants potential customers to see the evaluation we want him to see, which can be solved by brushing sales. Therefore, brushing the bill is of great benefit to the improvement of conversion rate. However, be careful to be punished by Taobao. For details about how to brush a bill, you can see my Taobao brush notes (small and medium sellers). One principle is to imitate the real online shopping behavior of users.
3, baby template
Product description-product picture display-product details display-brand introduction-effect evaluation-celebrity recommendation-user experience feedback-hot record-use needs to be understood.
Novice seller friends can sort according to the template sorting method provided above, and then refer to the peers to do better. This is very important to improve the conversion rate. A good baby page will even place an order directly after the user has read it.
4, baby main picture
Baby, the main picture plays a great role in attracting users to click. If the main picture is well done, the click rate of the baby will be high, but it is not well done, which has a great influence on the optimization of Taobao seo of the baby. Therefore, when you search in Taobao, you will find that many baby main pictures on the home page are very attractive, and there are propaganda words. The main picture suggests that everyone show the details of their treasures and then write a sentence to sell them. But don't write too much on the main picture. Taobao hates psoriasis pictures!
5. Customer service words
Users want to buy your baby, contact customer service. Basically, it is to deal with things they don't understand, bargain and confirm the harvest. Generally speaking, you just need to be polite, and you can slowly learn how to guide customers to place orders. As long as you have a good attitude in the early stage, you can improvise by yourself.
Fourth, users praised it.
Praise is very helpful to improve the weight of the whole store. The more praise, the more the baby's conversion rate will be. However, many users forget to give favorable comments after purchasing, so the owner can remind the buyer to give favorable comments when delivering the goods, such as putting a small note on it. If it is favorable, it can be cashed back, depending on the price of the baby, such as 3 yuan and so on! If the buyer doesn't give praise in time, you can also help him give praise after the buyer goes online, and then return it!
Basically, after the above steps are completed, your Taobao shop can start. As long as you do the above steps, your income will be very good!
For the time being, you don't have to think about how to make explosions, how to make keyword slots, and how to drive through trains. Do all the above well first, and then study it after you know more about Taobao and want to get more accurate traffic and more income.
Verb (abbreviation of verb) matters needing attention
Promotion is also very particular. Generally speaking, promotion is to encourage people to shop, and restriction is to give people a sense of scarcity.
How to improve Taobao's ranking 1?
Data filtering to confirm product attributes;
Identify core keywords, such as humidifier. So what I want to do is to collect tens of thousands of items found on Taobao. If it is manual, boring and time-consuming, this piece can be turned to software. After automatically collecting data, I will filter the data, such as the products with the highest sales volume, the highest price, the cheapest price and the most unique personality. Of course, what we want to eliminate is fake and junk product information, and then, it is the industry data of the products I need on Taobao.
02
Analyze advantages and disadvantages, optimize yourself and prepare to occupy the market;
Let's take the humidifier as an example to find out the most popular humidifier model or style on Taobao, and then find out the 10 TOP 10 merchants selling humidifiers on Taobao through your analysis, buy n products, and of course, have transportation insurance.
03
Determine the main products, exclusive products with our characteristics;
It is obvious to all that the ability of plagiarism and copying on the Internet is caused by the environment, so in order to make our efforts not be troubled by plagiarism, what we have to do is to customize our own humidifier by combining A and B with our own characteristics, for example (the case is that I listed my friends' sharing with a slight change):
Our main crowd is the quiet OL family, and the style of our store is also biased towards OL style. Therefore, when customizing products, we can consider these elements: simplicity, atmosphere and high-grade (in the office, our own face). Considering the preference of OL, you can add some lovely elements appropriately, but not too much. After all, the office environment should consider the needs of OL.
If the price, other businesses generally set at 80- 1 10. If you want to do it, follow the trend and grab the market. I don't know how to die, because there is no room for easing the profit point. So we customized a mini for ourselves and the OL crowd. The slogan is convenient, go wherever you want, and don't be a godmother. The product is small. As long as I give consideration to the simplicity, atmosphere, loveliness and high-grade mentioned above, the cost can be greatly reduced, and the price is around 50 yuan.
04
Use the flow station tool