First, the Great Wall and Changyu brand positioning differences:
1, Changyu: the first echelon of wine in the world. Its main brand varieties include: Effiber, Caster, Iced Wine, Kelly, Cabernet Sauvignon, Brandy, Sparkling Wine, Health Wine and Imported Wine.
2. Great Wall: High-end layout, going international, main brand varieties include: dry red, dry white, XO Wendy's, sparkling wine.
Second, the difference between the Great Wall and Changyu's development strategy:
1, Changyu's product line "caught all kinds of wine products in length, width and depth", and established three major sales companies of independent brand wine, brandy and imported wine.
2. Great Wall will focus on the most profitable dry wine. According to the global strategic layout, Great Wall Winery will be established in the best grape producing area in the world, acting as an agent for internationally renowned wine brands and creating an open "wine gathering" wine group.