1. Enchanting brainwashing, repeated. Mi Xue Bing Cheng knows brainwashing marketing, occupying users' minds with repeated lyrics and melodies in the streets and alleys. As for the choice of brainwashing music, Mi Xue Ice City is very elegant. Most of them use music that the public is already familiar with, and carry out secondary processing, lyrics change and simple processing of rhythm. The theme song melody of "You Love Me, I Love You ..." came from Gao Chuan some time ago. After years of precipitation, its singing ability and brainwashing ability are absolutely unambiguous. This magical music "Swallow Swallow Swallow" is adapted from "Kangkang Dance". You may not be familiar with this name, but once the melody starts, it is such a set of operations that always make everyone easily brainwashed.

Second, melody brainwashing, selling cute circles "brainwashing" is not simply repeating with familiar melodies. Irrelevant brainwashing methods will definitely backfire and cause annoying effects. How can I not be annoying? Of course, by selling cute! Honey Snow Ice City used this trick to win with "Meng", which made the image of Snow King deeply rooted in people's hearts. When the image of Snow King has established a deep emotional connection with users, it can encourage consumers to spend money in Honey Snow Ice City.

Third, topic interaction, the establishment of emotional connection, Honey Snow Ice City can always use some entry points to trigger discussions on the whole network. For example, "You love me, I love you ..." It was originally put on the Internet with a flat response, but after a cover in various languages, it suddenly spread all over the network. The "Swallow Swallows Swallow" launched this time also conforms to this law. Kun and Snow King play together in the game, and the cartoon image is vivid and interesting. Two monsters that keep swallowing, plus magical music, are very interesting, which makes people unconsciously want to evaluate and discuss.