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Founded in 1949, Adidas is a member company of German sporting goods manufacturer Adidas AG. Named after its founder Adolf Dassler, the company began to produce footwear products in Auracher, Hetsogen, in 1920.
1949 August 18 was registered under the name of Adidas. Adidas was originally founded by two brothers. After parting ways, Adolf's brother Rudolf Dassler opened the sports brand Puma.
Its classic slogan: "Nothing is impossible". 20 1 1 In March, we spent1600,000 euros to launch a brand-new advertising slogan-Adidas All in.
Adidas product concept
1, the use of sustainable raw materials
In the past few years, we have continuously increased the use of environmental protection materials in Adidas clothing and accessories manufacturing, including high-quality cotton, recycled polyester, recycled rubber and bio-based thermoplastic polyurethane (TPU). By the end of 20 15, all Adidas footwear products were made of environmentally friendly materials.
In 20 15, our consumption of high-quality cotton exceeded the predetermined target of 40%, and the overall purchase volume of high-quality cotton reached 43% of the total cotton consumption, which laid a solid foundation for us to realize the use of 100% in 20 18.
In addition, Adidas is committed to researching and developing new materials with infinite cycle, no waste and no adhesive, and launched a research project named "Sport Infinity" in 20 15, cooperating with nine other leading companies in the industry, and obtaining financial support from Council of Europe. The purpose of this project is to explore and develop innovative composite materials, which can be recycled, formed in three dimensions and remolded without waste.
2. Fluorine-free products
In addition to promising to use more green raw materials, Adidas has been committed to optimizing the entire product supply chain without affecting product quality. After 20 14 successfully eliminated all long-chain fluorine-containing chemicals.
20 15 adidas has made great progress in eliminating fluorine-free compounds (PFC-free). As the next goal, we are committed to achieving 99% fluorine-free Adidas products by 20 17 12 3 1.
Adidas' latest progress in the development and application of fluorine-free products has brought us closer to achieving this goal. Fluoride compounds are mainly used in the production of sportswear in our industry to make them waterproof and antifouling.
In 20 14, we successfully separated long-chain fluoride through cooperation with Bluesign Technologies, which is the world's leading technical evaluation institution for green use of chemicals in textile industry. At present, 90% of Adidas products are fluorine-free. This successful separation will also benefit many material suppliers and partners in the industry. It can be predicted that the consumption of fluorine compounds in the whole industry will decrease.
Baidu Encyclopedia-Adidas
Adidas official website-product concept