I. Introduction

Xiao Xin Shi Shuo is the livelihood column of Jiaxing TV news channel.

Xiao Xin Shi Shuo has always been loved by many audiences. In 2009, Xiao Xin Shishuo increased from 25 minutes to 30 minutes.

The broadcast time of Xiaoxin Shi Shuo is 2 1:30-22:00 every day.

Second, the content

Xiaoxin Shi Shuo will continue to pay attention to people's livelihood, improve the existing mode, and strive to add some new elements: add some bright colors and some interesting content on the premise that the overall style of the program remains unchanged. The planning of programs will be further strengthened, and active guidance on hot issues will be strengthened while continuing to play the role of public opinion supervision.

Third, the broadcast platform

Iqiyi is a high-quality video entertainment service provider in China. 2065 438+ was officially launched on April 22, 2000. Adhering to the brand slogan of "Enjoy Quality", it actively promotes all-round innovation in products, technologies, contents and marketing, provides users with rich, high-definition and smooth professional video experience, and strives to make people get more and better videos equally and conveniently.

Iqiyi has successfully built a video business ecosystem connecting people and services, including e-commerce, games, movie tickets and other businesses, leading the diversified development of video website business models.

Iqiyi's brand tonality of quality, youth and fashion is deeply rooted in people's hearts and attracts a large number of young users around the world. Iqiyi has built a rich and genuine video content library covering more than ten types such as movies, TV series, variety shows and animation, and through the continuous promotion of the strategy of "making products by iQiyi", "pure online content" has entered a truly all-category and high-quality era.

At the same time, as a video website with a large number of paying users, iQiyi advocates the VIP membership concept of "luxury neologism", advocates people's pursuit of high-quality life details, and insists on providing VIP members with exclusive boutique content, the ultimate audio-visual experience and unique offline membership services.