The company adheres to the corporate mission of "inheriting international quality and realizing global enjoyment"; Adhering to the enterprise tenet of "excellent quality of world famous wines, sincere dedication and public enjoyment"; Practice the beautiful vision of "building the first brand in the wine industry chain, becoming a respected national imported wine store club, and moving the world's top wineries to every city in China"; Unswervingly implement the business strategy of "no high-priced wine"; Committed to let the people of China drink the freshest and healthiest wine that meets international standards.

With a forward-looking and global vision, Deweibao has built a 3+ 1 marketing model and become a professional wine store, allowing consumers, agents, franchisees and enterprises to realize efficient interaction; It is the only wine company in China that puts forward the slogan of "no product, no sale", aiming at leading the fashion of wine tasting; National chain, the implementation of member sales system, locking long-term customers repeat consumption. Deweibao is also the only personalized wine customization enterprise in China, which can customize exclusive and memorable wines for enterprises, individuals, weddings and birthday celebrations. Let wine be not only a consumer product, but also memorable.

Deweibao plans to join hands with people of insight to build "Gome" and "Suning" of domestic wine industry within three years, and to build 2,000 "Deweibao Wine Club" franchise stores. Deweibao will ride the wind and waves, set sail, enjoy the prosperity of red wine with the vast number of consumers, and work together to create brilliance!