Import. Jia Pei is a marketing company entrusted by kiwifruit farmers in New Zealand. It is the leading brand in the global kiwifruit market. About 654.38 billion boxes of kiwifruit are sold to more than 70 countries and regions around the world every year, accounting for 30% of the global kiwifruit market. China is Jia Pei's largest consumer market in the world. Kiwifruit in New Zealand has established a good reputation for its unique and exciting sweetness and excellent quality. 1996 kiwifruit industry in New Zealand decided to build its own brand for its own fruit, so that the whole world can choose the best quality kiwifruit under this brand name.

From 65438 to 0999, when Zespri, a kiwifruit brand, first entered the China market, its sales in Chinese mainland accounted for less than 2% of the global sales. Even in 2009, Jia Pei's sales in Chinese mainland were only NZ $50 million, accounting for less than 5% of global sales. In 20 18, Jia Pei's sales in China accounted for more than 20% of the global total, and its sales revenue was S $500 million, making Greater China surpass Japan to become the largest market in Jia Pei. China has become one of the fastest growing markets for kiwifruit in the world. In 2020, the brand Zespri announced the replacement of logo for the first time, and its brand image provided a strong impetus for the company's future sustainable growth. Jia Pei's new logo is a green fan-shaped pattern, with the cross-section of kiwifruit as the shape, full of tension, and the red font in the middle shows the brand's vitality and dynamism. In order to highlight the health and nutrition of kiwifruit, a new slogan, "Make your health healthier and enjoy yourself", was also launched.