In fact, the release of buttoned bodyguards by 360 means that the chat tool independently developed by 360 has entered the final testing stage. The real purpose of releasing buttoned bodyguards is to "challenge" Tencent.
There are two points in the challenge book:
1, the days when QQ dominated the world are over. We no longer allow QQ to force pop-up advertisements and scan computers. Users have the right to choose to use or disable some functions and plug-ins of QQ.
2. Tell Tencent clearly that we can easily break your QQ security module, disable your plug-in and monitor your behavior at will. (That is to say, 360 is proving that it knows all about chat software, which also proves in disguise that 360 has been developing chat software independently and has completed it. )
In this way, the launch of buttoned bodyguards is just a publicity stunt. The purpose is to force Tencent to say that 360 and QQ cannot coexist. Now it seems that 360 succeeded.
So what does Tencent mean when it says "360 and QQ can't coexist"? Why did 360 suddenly go offline and buckle the bodyguard?
1, Tencent said this, indicating that Tencent fought in 360 to maintain its own software advertising, plug-ins and other functions. And these functions can bring benefits to Tencent; But it can only bring advertising troubles to users and reduce the user experience. In other words-Tencent's business purpose is higher than the user experience.
2, 360 offline buckle bodyguards, indicating that 360 does not want users to use QQ software normally because of the war with Tencent. In other words-360 puts users first, followed by the interest struggle between enterprises.
So, on the surface, 360 lost for a while, but actually 360 won in people's hearts. Just like Cao Pi's poem on the bronze sparrow terrace, he lost the game and won the hearts of the literati all over the world.
So what will happen after that?
In the next two or three months, 360 will release its own chat software, and the banner must be "green, safe, compact and protect users' privacy". However, its interface and function will be similar to QQ, but the user experience will be improved one step, at least there will be no advertisements.
However, before 360 releases its own chat software, there are still two problems to be solved:
1, space, application move.
2. Friend cloning.
Moving in space is actually very simple. QQ also has room for MSN to move, and Sina and Sohu also have blogs to move. But it is more troublesome to apply. How to make QQ users continue to steal food after using 360 is a problem. The level does not need to start from 0. Some people will continue to use QQ because they are unwilling to give up many of their game levels.
After all, QQ has been with you 10 for many years, and we can't give up our friends. So how to contact friends after changing chat software is a difficult problem. However, according to the function of buttoning bodyguards, 360 can easily pass through the QQ security module and scan QQ files, and naturally get the information of local friends.
But another problem is coming. Even if you get your friend's QQ number, you can't chat with QQ with 360 chat software, so all your friends need to chat with 360. Then 360 will find out the email address from the friend information and provide a one-click invitation function. I use 360 to send an email to all my QQ friends and invite them to chat with 360.
However, once Tencent discovers this move, it will immediately let QQ email block all 360 invitation emails. But the problem is coming-the 360 invitation email is sent by the user, not spam. Tencent intercepted the email sent by users, which violated the terms of service of QQ mailbox. 360 will inevitably create momentum again, and may even initiate a joint complaint from users against Tencent. Then Tencent will be defeated by public opinion again.
In this way, the market of chat software will be chaotic, and many other chat software will take this opportunity to intervene and seize the market. For example, Baidu Hi, Taobao Want Want, Sina UT, play YY more.
But Want Want, like Taobao, is more important to serve Taobao transactions, with more advertisements and more junk information in shops, which does not meet the needs of public chat software. However, game voice software such as playing YY more may be transformed. On the premise of ensuring the quality of the voice system, we will strengthen the functions of text chat and interaction, and may launch an enterprise-level client with the main functions of network conference and call center.
As a result, chat software will enter the Three Kingdoms era of 360, Tencent and YY. Tencent is not dominant, which will inevitably improve the user experience, reduce pop-up advertisements, reduce the price of members, integrate more diamonds or free red diamonds and yellow diamonds, and retain users.
As a user, I hope to see the situation of the three countries standing in the balance. Only when enterprises have competition can users enjoy better services, and monopoly will never be conducive to the development of the industry.
The above is purely my personal speculation, and everyone is for reference only.