"Concerned about world affairs and national life" is the characteristic of Morning Post, and "Pursuing the most vivid and practical news" is the action slogan of all colleagues in Morning Post. On average, 64 editions of the morning paper are published every day, which fully embodies the characteristics of "earliest", "most comprehensive" and "closest" news content. Covering more than ten fields, such as current politics, economy, culture, sports, local and international, the report has deeply influenced Shanghai's 2 million loyal readers. When Shanghai residents go out in the morning, they can read the world events in the first time through the morning paper. "Reading the morning paper on the way to work" has become a scene in Shanghai in the morning.