Ten years later, someone set the alarm clock at 7: 00 a.m. and turned on Alipay to collect green energy before friends visited.
ANT FOREST, which Ma Yun invested heavily in, has made 550 million users feel the satisfaction of environmental protection and public welfare. The exposure of ANT FOREST satellite images touched countless "tree planters".
ANT FOREST "Cloud Planting Trees"
On 20 16, AliPay, a subsidiary of Jack Ma, officially launched the public welfare campaign in ANT FOREST, encouraging users to take low-carbon actions: walking instead of taking a taxi and donating exercise steps.
Buying tickets online, paying living expenses online and raising a virtual tree in Alipay will reduce carbon emissions and generate corresponding green energy.
When the young trees grow up, ANT FOREST public welfare organizations will plant an identical tree in the deserted desert wetland or protect an animal sanctuary.
Besides being a real public welfare activity, ANT FOREST also attaches great importance to the user experience, and can plant together: classmate tree, love tree, friend tree, family tree and pioneer tree to speed up the growth of young trees.
You can also steal energy or water your friends and increase your interaction with Alipay friends. There are also various pendants to increase interest; Public welfare forest: you can see the watering amount of stars, brands and institutions, which is more driving.
Not only that, there will be regular live broadcasts of the status quo of various animal reserves, so that users can see the fruits of their love. "Did you water it today?" "Did you steal energy today?" Become a code word between friends.
In 20 18, the number of ant users of AliPay has exceeded 300 million, and the project has also signed the "internet plus" national voluntary tree planting strategic cooperation agreement with china green foundation, which has been incorporated into the national voluntary tree planting system.
In 20 19, Boxma Xiansheng took over ANT FOREST, advocating users to bring their own tableware, reducing the use of disposable plastic bags and obtaining green energy.
This will also promote people's awareness of environmental protection. The green energy collected throughout the year can be planted, 1.5 million Haloxylon ammodendron trees.
August 27th, 20 19 is the third anniversary of the launch of ANT FOREST Platform. According to the platform data, the 500 million users of the project have saved 792 tons of energy and reduced emissions, planted 65.438+220 billion trees online, and the forest coverage area is 654.38+0.5 times that of Singapore.
It was in this year that ANT FOREST won the highest honor award in the field of environment-"United Nations Guardian of the Earth Award".
On the occasion of Teacher's Day in the same year, Ma Yun also ended up with a famous speech "Alibaba won't always belong to Ma Yun, but I will always belong to Alibaba", leaving the company he founded to teach in poor areas.
The founder of the platform retired. How is ANT FOREST today?
When the satellite image was exposed, a group of netizens confessed ANT FOREST.
On June 5, 2020, World Environment Day, Alipay handed over ANT FOREST's latest report card:
The number of users exceeds 550 million, which is equivalent to 1.5 times of the population of the United States. A total of 200 million trees have been planted, and the forest coverage area is 2.74 million mu, which is 2.5 times that of Singapore. The carbon reduction exceeds120,000 tons.
Yang Xiqing, a 72-year-old tree planter, planted the 200 millionth tree for netizens with his "sunset red afforestation service team".
He said excitedly, "Now planting trees is no longer the insistence of one person, but the efforts of a group of people. We have 550 million tree planting partners, and we are not alone! "
This report card not only touched those offline afforestation volunteers, but also touched countless netizens.
See the amazing effect brought by my long-term persistence, and see the trickle of my greening merge into a magnificent sea in ANT FOREST.
China has a vast territory, but its desert area is also the largest country in the world. The northwest areas such as Alashan, Ningxia and Lanzhou have serious soil erosion and desertification all the year round, and some areas have no vegetation at all. All you feel when you walk on it is endless desolation and sadness.
Through the efforts of 500 million users and public welfare organizations in ANT FOREST, speed bumps were planted in the desert where sandstorms were higher than people, and the sandstorm climate was controlled. The barren wasteland is now full of green new hope, and the originally displaced animals have new homes.
Some people say that the average annual afforestation area in China is more than 7 million hectares, which dwarfs that in ANT FOREST, but it is only a drop in the ocean.
ANT FOREST's efforts in desert control are far behind the country's, but they are by no means superficial.
Du Shaozhong, vice chairman of the China Environmental Protection Federation, said: "Ants do not only the visible green like afforestation, but also the invisible green like the awakening of environmental awareness of 500 million people after the platform."
Innovate the way of public welfare activities. It is no longer a public service advertisement, nor is it a reluctant fundraising activity. Instead, it changed the stereotype of slogans and dogmas in a gamification way, and integrated green environmental protection into the lives of hundreds of millions of people. This is what public welfare should look like!
Be a deep philanthropist
Speaking of Ma Yun, everyone admires him. He is a successful businessman, not because he can make money, but because he has a global vision. Now we can use mobile phones to pay for shopping. He has made great contributions to bringing only one mobile phone when we go out.
He bluntly said, "I don't love money. Since the establishment of 1998 Alibaba, I have worked hard for 20 years, but my salary is 0. "
He believes in the chivalrous world written by Jin Yong, and he believes that the new world he created can drive more enterprises to develop and benefit thousands of enterprises in Qian Qian.
ANT FOREST built by Ma Yun at a sky-high price has opened up a new field of network public welfare in China. He will go to Alashan to lead employees to plant trees by hand.
Ma Yun has a very famous saying: "It is more important to participate in public welfare than to pay". 20 17 issued a "three-hour public welfare" initiative to the society, requiring all the company's collective employees to do it, with the strictest standards for themselves.
Whether a person really has depth lies not in how earth-shattering he has done, but in everything.
The establishment of ANT FOREST, Taobao charity baby, green package wrapped by rookie, discussing sustainable development with United Nations officials, communicating with rural school principals, and going to Africa with experts to install locators for elephants are all embedded in his life, and what is embedded in his soul is the blood of charity.
Satellite aerial photos not only show the legend of desert turning into oasis, but also show the persistence of 550 million people on the road to environmental protection. By the way, did you water it today?