In 2020, Ji Cunxi, a new luxury beauty brand, had frequent recent events. Coupled with popular variety shows such as "Creation Camp 2020" and "Run", it has continuously broadened the circle of consumers and realized the continuous improvement of brand discourse power. In the cooperation with the head variety, Ji Cunxi has always been close to the young consumer groups, highlighting the brand's youthful fashion tonality, and bringing new thoughts on brand-linked variety marketing to the industry.