"Charming Yangcheng, Colorful Asian Games" is a slogan and activity to widely publicize the16th Asian Games and carry forward the spirit of the Asian Games. For example, holding the "Charming Yangcheng, Colorful Asian Games"-welcoming the Asian Games and beautifying the Asian Games Town, while beautifying the Asian Games Town and publicizing the Asian Games concept, conveyed the good wishes of Chinese people to support the Guangzhou Asian Games to the Asian Games guests and showed the creative direction of the "Colorful Asian Games".

With "Colorful Asian Games" as the theme, it subdivides different creative directions such as passionate Asian Games, harmonious Asian Games, friendly Asian Games, Asian Games around us, environmental protection (green) Asian Games, Asian Games competitive sports, sports culture and China folk sports. . .