The night economy has actually existed for a long time, and it is nothing new. Especially in the south or when the weather is hot, it is quite common for people to go out for shopping, eating and entertainment after a day's work. But before that, it was more driven by the power of the market itself, and it did not rise to an economic concept. There were not many external forces such as the government and society that actively promoted the stimulus. Consumption is an important source and motive force of economic development, and the proportion of domestic consumption in GDP in China has also increased year by year, reaching 58% last year. In the case of weak investment and export, promoting domestic consumption is the key task of economic development in various regions.
Conditions of consumption: consumers with consumption, money with consumption, venues with consumption, goods and services with consumption, and time and habit atmosphere with consumption. These conditions echo each other. If everyone has time to encourage each other, there are delicious food and fun, it will be easy to spend. Of course, the money in hand may be a little tight, but if you have less money, you will spend less. As long as businesses make money, more businesses will do it, and more businesses will purchase more raw materials and facilities. Slowly, people in this area can earn more money. So the purpose of stimulating and upgrading the "night economy" is the same.
Of course, we were suppressed by the epidemic for more than two months. After the market and people's activities are gradually liberalized, there will be some retaliatory consumption rebound. Everyone will restore contact with old friends, eat snacks and sing karaoke. At this time, boosting the "night economy" is also a good option to stimulate economic recovery. But the problem is that people still have doubts about the future, whether their jobs and wages can be guaranteed, whether there may be problems in the future economy and so on. At this time, the government's economic stimulus is needed, especially to "light a fire" for consumption and give some real coupons and subsidies. In this way, once the fire of consumption is ignited, it will drive production, trade and investment, and the overall economy will recover easily and quickly, just like the Hangzhou citizens' coupons two days ago.
Night economy can indeed stimulate consumption, promote local economy and promote economic recovery after the epidemic, but to really play its role, it depends on how local governments design and manage night economy. Don't just shout slogans, do something tangible, which can really make everyone "hi" and invigorate the economy.