Affected by many factors this year, the automobile industry is facing great challenges. In the first half of the year, the overall sales of SAIC-GM-Wuling outperformed the broader market year-on-year, but there was still a gap with the annual sales target. All the staff of the sales company refused to lie flat and responded actively. On September 2 1, a 100-day sprint swearing-in meeting with the theme of "Fighting for a Hundred Days, Winning the Year" was held. At this key node, the military order of decisive battle was re-issued, the horn of charge sounded, and "266" started in an all-round way. In order to solve the problem of chip autonomy and supply chain security, a project name named "266" has been put forward in recent years, and the slogan has been upgraded from "Wuling people build whatever they need" to "build human cars with Chinese cores".
At the beginning of the 100-day conference, a video takes you back to the passionate development of the sales company. Behind the glory, Wuling people go all out. The more difficult it is, the more we should give play to the spirit and responsibility of Wuling people who never give up. In the days to come, we need them to work with Qi Xin to tide over the difficulties and create miracles.
Wang Weisen, Party Secretary of Marketing System and Deputy General Manager of Sales Company, affirmed the brave spirit of Wuling people. Last year, he gritted his teeth and successfully achieved the goal of "166", and the challenge could not become feasible. The tenacious Wu Lingren can inspire their fighting spirit in more difficult times. As long as the team doesn't give up, don't give up, don't give up, the more achievements it can make.
In the fourth quarter, with the economic recovery and policy stimulus, the automobile industry will grow at a high speed. New energy is at the forefront, the market for energy-saving vehicles is broad, and passenger cars are in the peak season. We should seize the opportunity. Therefore, Secretary Wang Weisen made an in-depth analysis of the problems and market opportunities of commercial vehicles, new energy, passenger cars and kiwifruit brands, and pointed out the direction to ensure that everyone's thoughts were unified.
First, keep pace and act in unison.
Commercial vehicles-lay a solid foundation and keep the bottom line. The current performance of the fuel car "877" market is like "boiling frogs in warm water". In the most familiar and traditional commercial vehicle field, how can we maintain our advantages in the new energy reform? Secretary Wang Weisen put forward "three strokes to attack and three strokes to defend", that is, to attack the new energy market and TOB market of large-tonnage commercial vehicles, to defend the small and medium-tonnage market and share, and to continue the myth and glory of Wuling Hong Guang.
New Energy-Exploring Increment and Leading the Market The market scale of scooters is far from reaching its peak, and there are still many things for people's scooters to do. We should strengthen product self-confidence, make the whole marketing system cohesive, and continue to lead the small-scale new energy market. At the same time, we will continue to expand the crowd and expand the scene, and more online and offline channels will reach the target customers. "Look for competition in stock and market in increment."
Passenger cars-a million hybrids, a new starting point Wuling has created a 100,000-class hybrid era and ushered in a new starting point for exploring increments. Hybrid is the key to the breakthrough of Wuling passenger cars, and only hybrid can make a difference in passenger cars. To popularize people's mixing and realize millions of mixing, it is necessary to establish the label of "Wuling mixing", and at the same time accelerate the construction of the customer acquisition center on Wuling mixing line, taking the city as the battlefield and realizing the terminal breakthrough.
Kiwifruit —— Breakthrough in circles and brand rejuvenation Kiwifruit is the cornerstone and beginning of Baojun's rejuvenation. It is necessary to establish a comprehensive "2C" new service system, create a new channel that emphasizes experience, break through the user circle, and realize brand promotion.
(Photo/Text/Photo: Pacific Auto Network Q&A called Beast)