Catering Mid-Autumn Festival Activity Planning Scheme 1 In view of this demand of the Mid-Autumn Festival catering consumer market, it is necessary for the restaurant to plan a Mid-Autumn Festival promotion scheme to attract more Mid-Autumn Festival dinner consumers to eat in the restaurant, boost the restaurant's business income and create a good holiday atmosphere for the Mid-Autumn Festival celebration.
I. Activity time
September of xx to X month of xx
Second, the venue of the event
Xx catering store
Third, the theme of the event
Autumn night full moon, Tianya * * * at this time.
IV. Purpose of the activity
1. Promote the corporate image and brand image, influence the consumption psychology of the main target consumer groups, and create a beautiful image among the target consumer groups.
2. Under the guidance of the activity concept, it will leave a good impression on consumers, enhance the confidence of consumers and employees, improve brand awareness and reputation, and affect consumers' brand loyalty.
3. Change consumers' cognition and form a benign understanding.
4. Cultivate potential consumers and deepen the target consumers' understanding of restaurants, hotels and restaurants.
Celebration is to let people know more about restaurants, hotels and restaurants, and accept and be willing to spend in restaurants, hotels and restaurants, while Mid-Autumn Festival is to let the public experience the characteristics and services of restaurants, hotels and restaurants, enjoy the same happiness and enjoy the same fun, and then directly increase profits.
Activity analysis of verb (abbreviation of verb)
1, catering consumers belong to the middle and high-end class, and they generally have a good cultural background or economic background, which is in line with the strong cultural atmosphere of restaurants, hotels and restaurants.
2, catering dishes are mainly Chinese food, there is no difference in taste, but at present saints will drool. It is also lacking in other businesses.
Activity form of intransitive verbs
1, buffet, ordering, new dishes, specialties, etc.
2. Discount consumption.
3. Give coupons, and all consumers who spend more than 100 yuan can get coupons.
4. Free meals. Consumers who spend all of 200 yuan can get a special dish for free.
Seven. Activity creativity
1, live guessing activity:
A lantern (red light) cage with riddles was hung at the event site. Set up a crossword table.
2, performing arts activities planning:
(1) Award-winning question and answer: Questions about the development history of hotels, restaurants.
(2) Song and Dance: Find a song and dance troupe to perform, and host 1-2 people.
(3) Intersperse some Mid-Autumn Festival hymns for the audience to participate: invite the audience to participate, and all the songs sung have the word "moon" or chant "autumn". At least two sentences, you don't need to sing the whole song, the song can't be repeated, and the best singer who sings the most will be rewarded (100 yuan or 50 yuan coupon).
(4) Pull beer merchants to do title sponsorship, reduce costs and promote profit increase.
Eight, publicity content
1, celebration activities
2, food festival preferential information
3. Mid-Autumn Festival party and other information
Nine, attention
Novelty and completeness of publicity content.
X. cost budget
leave out
According to the actual situation of the restaurant and the traditional customs of the Mid-Autumn Festival, in order to better carry out the Mid-Autumn Festival promotion activities and realize the double harvest of the economic and social benefits of the Mid-Autumn Festival restaurant, the following restaurant promotion planning scheme is formulated.
I. Purpose of the event
Mid-Autumn Festival has always been a good opportunity for hotels and hotels to promote sales, and it is also an opportunity to stimulate consumers and stimulate consumption. On the one hand, this activity is to get better profits, on the other hand, it is also to strengthen the external image of the restaurant and deepen the impression in the minds of consumers.
Second, the theme of the event
"The Mid-Autumn Festival is full of joy, and the gifts don't stop."
Third, the object of the activity
Carry out different Mid-Autumn Festival promotion activities for different groups of high school students and junior students to effectively take care of different groups.
Fourth, the activity time
September XX to September XX.
Verb (abbreviation of verb) activity form
Discount; Gifts; draw for a prize
The concrete content of intransitive verb activity
1. During the promotion period, anyone who eats in our restaurant can enjoy a 10% discount on spending more than 100 yuan. There are special dishes of Mid-Autumn Festival on the dining table.
2. During the promotion period, you can get the corresponding Mid-Autumn Festival gift box by specifying a series of packages in our store.
3. During the activity, anyone who dines in our restaurant can take part in the Mid-Autumn Festival lantern fans' prize-winning quiz. In the meantime, you can get a snapshot for free.
Seven. Activity advertisement
1. Advertise outdoors in places where people are concentrated, such as railway stations and bus stops.
Newspapers and local TV stations should also carry out publicity.
3. Distribute leaflets.
Eight, other related strategies
Arrange personnel transfer and hotel layout in advance and start emergency measures. At the same time, relevant records should be summarized to prepare for promotion assessment.
Planning of Mid-Autumn Festival activities in catering. Activity time: September 26th (Saturday)-September 27th (Mid-Autumn Festival).
2. Location: restaurants, hotels and restaurants.
Third, the theme of the event: autumn night full moon, at this time the end of the world.
IV. Purpose of the activity
1. Promote the company image and brand image, influence the consumption psychology of the main target consumer groups, and create a beautiful image among the target consumer groups;
2. Under the guidance of the activity concept, it will leave a good impression on consumers, enhance the confidence of consumers and employees, improve brand awareness and reputation, and affect consumers' brand loyalty;
3. Change consumers' cognition and form a benign understanding;
4. Cultivate potential consumers and deepen the target consumers' understanding of restaurants, hotels and restaurants;
5. The anniversary celebration is intended to let people know more about restaurants, hotels and restaurants, and accept and be willing to spend money in restaurants, hotels and restaurants, while the Mid-Autumn Festival is to let the public experience the characteristics and services of restaurants, hotels and restaurants and enjoy the same pleasure, thus directly increasing profits.
Activity analysis of verb (abbreviation of verb)
(1) Restaurants, hotels and restaurants themselves.
1. The consumers of restaurants, hotels and restaurants belong to the middle and high-end class. They generally have a good cultural background or economic background, which is in line with the strong cultural atmosphere of hotels, restaurants and restaurants.
2, restaurants, hotels, catering dishes are mainly Chinese, there is no difference in taste, but now the dishes, saints will drool. It is also lacking in other businesses.
(B) the threat analysis of competitors
Restaurants, hotels and restaurants are located at the junction of Zhongshan Road and Jiuyi Road, belonging to downtown areas. There are also "Laoshu Coffee" and "My Coffee" in the same location. Both the decoration style and management style are westernized, with a strong sense of modernity and prominent storefront signs, which are easy to attract passers-by. Its dishes are mainly western food and business packages, and its consumption level belongs to middle and high grade, which is more suitable for the consumption psychology of fashion people.
Gentleman's tenderness is also a big competitor of restaurants, hotels and restaurants. So the main purpose of this activity is to hold a colorful activity and become famous in one fell swoop.
In addition, during the Mid-Autumn Festival, almost all restaurants and restaurants will hold promotional activities more or less.
Activity concept relation connection
From anniversary celebration to Mid-Autumn Festival
Take the food festival as a link.
So this activity can reduce the cost of publicity at the same time.
Promote consumption
And then get more profits.
Outdoor layout
Layout purpose: the grand and festive atmosphere is combined with the cultural characteristics of hotels, restaurants and restaurants.
Location layout:
Arch or steam model 1: 200 small balloon tied to it, arch greeting one side. Leave it for a week.
Eight banners.
20 flower baskets: put them at the door.
Every window has a couplet, and the contents of the couplet must be related to the Mid-Autumn Festival or anniversary celebration. In addition, there is a lantern above each couplet.
Hanging of neon lights: conflict with hanging couplets, so you can only choose one.
Activity time: September 6th, xx-September XX 10.
Objective: Consumers can not only eat hundreds of dishes with less money, but also know the characteristics of restaurants. Promote the consumption of restaurants (increase popularity) and get more surplus value (profit).
What you want: to make consumers feel refreshed. Euphemistically called "enjoyment".
Activity form:
1, buffet, ordering, new dishes, specialties, etc.
2. Discount consumption:
3. Giving away coupons: All consumers who spend more than 100 yuan can get coupons.
4. Free Meal: Consumers who spend all of 200 yuan can get a special dish for free.
Mid-Autumn Festival-Singing Wine and Appreciating the Moon
Read the beauty of life.
There's nothing better.
Address: at the gate of CCB of hotels, restaurants and restaurants.
Website layout:
put up a makeshift stage
Curtains in the background
A set of imported stereo
Small lanterns on the stage 16.
Other background lights.
Activity creativity:
1. On-site guessing activity: A lantern (red light) cage with riddles is hung at the activity site. All winners can get 10 yuan coupons. Restaurants, hotels and restaurants that shape the Mid-Autumn Festival atmosphere and the cultural connotation of the south of the Yangtze River. Set up a crossword table.
2, performing arts activities planning:
(1) Award-winning question and answer: Questions about the development history of hotels, restaurants.
(2) Song and Dance: Find a song and dance troupe to perform, and host 1-2 people.
(3) Intersperse some Mid-Autumn Festival hymns for the audience to participate: invite the audience to participate, and all the songs sung have the word "moon" or chant "autumn". At least two sentences, you don't have to sing the whole song, the song can't be repeated, you sing the most, and the best singer will be rewarded (100 yuan or 50 yuan coupon).
(4) Pull beer merchants to do title sponsorship, reduce costs and promote profit increase.
(5) Large-scale distribution of mooncakes special for restaurants, hotels and restaurants: bosses, employees and guests hold cake-cutting ceremonies and distribute them to customers in a unified way.
Advertising communication strategy
shoot two hawks with one arrow
That is to say, through advertising
Promote anniversary celebrations and Mid-Autumn Festival promotions.
When information reaches the public.
Reduce advertising costs
Brief description:
Second, the choice of media: Minxi Daily and DM sheet are the main ones, supplemented by posters.
Third, advertising slogan: every day restaurants, hotels, restaurants, mid-autumn night every year.
Daily: Numbers refer to September 6th-1 1.
Just from the anniversary of restaurants, hotels and restaurants to the Mid-Autumn Festival.
Logical.
Fourth, the publicity content:
1, anniversary celebration activities
2, food festival preferential information
3. Mid-Autumn Festival party and other information
Verb (short for verb) Note:
1, timeliness: Minxi Daily, September 27th. DM sheets can be distributed not only during the activity, but also before the 5th.
2. The novelty and completeness of the publicity content.
cost budgeting
Media expenses 1 ten thousand yuan
Outdoor layout 20xx yuan
The venue layout is 3000 yuan.
Other publicity 5,000 yuan
Total: 20,000 yuan only