Koi fish is an online buzzword and a cultural phenomenon. Koi fish is an advanced ornamental fish with rich ornamental value, which is deeply loved by people. Modern refers to things related to good luck, such as lucky people or things that can bring good luck. 2065438+On September 24th, 2008, Alipay official Weibo published a Weibo titled "I wish you a koi fish in China", which attracted more than 3 million reposts and made koi fish popular on the Internet.
Although modern koi fish has a history of only one hundred years in China, "koi fish" has been endowed with a symbol of beauty and wealth by modern China people because of its unique masculine beauty, longevity and prosperous geomantic omen and the beautiful implication of carp from China. 20 18 12.3, koi fish was named as the top ten buzzwords in 20 18 by speaking like a book.
social influence
The popularity and development of the word "koi fish" reflects the social and cultural psychology of contemporary young people, such as anxiety, innovation, tracing back to the source and self-pursuit. Young people should be cautious about koi fish. With the rapid development of the times, people are eager to release and identify. The emergence and popularity of koi fish is universally acknowledged, and online buzzwords can reflect social and cultural psychology more and more, so we should treat them rationally.
Koi fish is mostly used in the commercial field. Refers to a marketing strategy of merchants, which forwards winning prizes through lottery and promotes products with the help of netizens. Merchants use koi fish to attract the attention of young consumers, cater to their freshness and novelty, and enrich the diversity of languages. After Alipay's "Looking for China and koi fish" campaign became popular, the "koi fish" campaign emerged in an endless stream, and various marketing activities provoked users to forward it. Little did they know that there were more routines than prizes in koi fish.
Refer to the above content: Baidu Encyclopedia-koi fish