Some time ago, Chamat, the first generation of "internet celebrity", could not stop aging, and Chamat has closed its stores nationwide. The crisis of time-honored brands is getting more and more serious. Now, some time-honored restaurants are still trying to operate under the slogan of "cultural heritage", but the decoration in the store is aging, the food iteration cycle is long, and the style in the store remains unchanged, which will inevitably lead to consumers' boredom and aesthetic fatigue.
Is there no way out for the old restaurant? Of course not. Now, many time-honored catering brands have begun to wake up and keep up with the fast-developing catering consumption trend. How to get rid of your' aging' and make yourself young again has become the top priority of time-honored catering brands. The biggest pain point of "time-honored brand" lies in its aging thinking and traditional model, which leads to its disconnection from the times in marketing, scale, dishes and talents.
For time-honored brands, these aspects have not been taken seriously. Many time-honored brands still believe in the business philosophy of "the fragrance of wine is not afraid of the depth of the alley", but in the era of Internet marketing, the speed of information dissemination is calculated in seconds. Without the spread of marketing, there will be no passenger flow, no income without passenger flow, and failure to keep up with the trend is doomed to failure.
Modern catering generally develops on a large scale, but the strength of "time-honored" catering enterprises in this respect is obviously insufficient. There are very few time-honored catering enterprises that have formed the scale of operation, and many "time-honored brands" are still trapped in the region.
In addition, "time-honored" products are not innovative enough. After a hundred years of development, the dishes have become more and more fixed, relying too much on "time-honored" products and lacking iterative updating of products. Especially for the ever-changing modern society, it is always easy to lose patience with unchanging things. Over time, even if you are "old", you will be forgotten.
On the contrary, a large number of emerging catering brands are marching into high-tech cooking technology and constantly innovating products. These emerging brands are all building corporate brands and even corporate cultural values according to the current young consumption concept, which is very suitable for young people's consumption concept, so they are especially sought after by young people. This era is the era when the 80.90 generation of young people are consumers. If the "time-honored brands" fail to capture these young consumers, their core dishes and cooking skills will be replaced one day.