The emergence of craze in China is the promotion of China's cultural confidence. This statement is correct. From the once popular styles of Korean Wave, Japanese, European and American to the current national craze, the evolution of popular trends in the consumption field also reflects the changes of foreigners' cultural attitudes to a great extent. In recent years, with the remarkable improvement of China's economic strength and international influence, China people's cultural self-confidence is also increasing day by day. On the surface, the national craze is a consumption choice, but behind the consumption behavior is also a concrete manifestation of cultural self-confidence.

The rise of hot flashes in China is undoubtedly inspiring. It not only shows the cultural self-confidence of Chinese people, but also further enhances their cultural self-confidence. At the same time, it also stimulates the local brand consumer market and shows various possibilities for the development of cultural industries. However, we cannot be complacent. Cultural self-confidence, as a more basic, broader and deeper self-confidence, must guard against arrogance and rashness, not indulge in empty voices, and calm down in the noise in order to exert its more basic, deeper and more lasting power. From this point of view, in the national tide fever, more cold thinking is needed to make this heat flow converge into an indelible ocean current in the ocean of culture.

It is not easy to become a national tide. In the words of netizens, Guochao should be a celebrity who is both classic and online. Judging from the opinions put forward by the interviewed netizens, there is still a lot of room for improvement in these two aspects from the expectations of netizens. "Some so-called trendy clothes are just made of China elements such as Chinese characters and animals, lacking design sense and rough workmanship. Wearing it on the body is not only not fashionable, but also tasteless. " "Many old brands want to catch up with the gust of the national tide and get recognition from young people, but some designs are a bit quick and quick." These evaluations are worthy of serious reflection by some producers and operators of national fashion products.

The reaction of netizens pointed out two problems of hot flashes in China. 1. The producers and operators of some products of Guochao have a superficial understanding of China culture and lack of research. When they are transformed into products, they can only be simplified and appear shallow in culture. If they are poorly made, the consumer experience will be worse. If this phenomenon is not improved in time, it may drag down the overall image of the national tide products, and even let the "national tide fever" ebb prematurely. In the past, people sought after foreign brands, and their excellent quality was a very important reason. The cultural self-confidence behind the national upsurge is by no means empty, but should be based on profound research and understanding of culture, supported by high quality, otherwise the national upsurge will definitely have ups and downs.